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We make the Working World more Human and Ecological, so we donate Revenue for Certified Reforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on-demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top20 -Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .

Here 300 also writes internationally renowned experts (→ Overview) - Executives, Professoren, journalists, consultants (→ become an author), They are also always found on the most important bestseller lists and put with their texts measurable Topics in media and social discourse. Edited by → Simone Janson.


Best of HR Berufebilder
Dirk Kreuter - Filmography by type 12.03.2018 4 Min. Reading time 169 1188
Inspiration & Marketing (HR magazine)

Motivation Change Growth and responsibility: Create unrest in the company!

Do you know the story of the quarry in which a man knocks stones in despair, another hard-earned the livelihood of his family and a third joyfully gives the feeling to build a cathedral? It depends on your own motivation and responsibility - and restlessness makes you successful. Read more
Dirk Kreuter - Filmography by type 12.03.2018 4 Min. Reading time 169 1188

Best of HR Berufebilder
Dirk Kreuter - Filmography by type 13.02.2018 6 Min. Reading time 149 1063
Inspiration & Marketing (HR magazine)

Customer journey instead of new customer acquisition: Really good customers win

Many companies advertise new customer offers, but neglect their existing customers. Just think of discounted battles like Black Friday. An expensive mistake, because through targeted offers to existing customers much better and easier loyal, really good customers win and keep. Read more
Dirk Kreuter - Filmography by type 13.02.2018 6 Min. Reading time 149 1063


Best of HR Berufebilder
Dirk Kreuter - Filmography by type 03.04.2017 7 Min. Reading time 197 1384
Digital & New Work (HR magazine)

Home Office is pointless: 3 reasons

Currently, the decision of IBM is discussed to abolish the home office - after Yahoo, this is already the second IT company to take this step. 3 Reasons Why That's Right - Because Home Office Is Simply Pointless. Read more
Dirk Kreuter - Filmography by type 03.04.2017 7 Min. Reading time 197 1384

Best of HR Berufebilder
Dirk Kreuter - Filmography by type 21.07.2016 5 Min. Reading time 340 2380
Success & Management (HR magazine)

Your trade show appearance will be a success - guaranteed: 4 X 4 tips for a successful presentation

Do you know that? They attend a fair. They see a booth with interesting products and are heading for it. After a perceived eternity of waiting, look for a booth employee. Unfortunately, the employees are engaged in conversations with each other. A pity, chance missed! Read here how you as a sales decision maker can lead your trade fair stand to success. Read more
Dirk Kreuter - Filmography by type 21.07.2016 5 Min. Reading time 340 2380





Best of HR Berufebilder
Dirk Kreuter - Filmography by type 23.07.2014 2 Min. Reading time 1506 10547
Success & Management (HR magazine)

Better sell: The principle 1-3> 7

"Our strategy is new customer acquisition. Attack! ", Many companies write on the flag. And even those who are no longer a start-up but have been in the business for a long time. But this strategy is fundamentally wrong. Read more
Dirk Kreuter - Filmography by type 23.07.2014 2 Min. Reading time 1506 10547

Best of HR Berufebilder
Dirk Kreuter - Filmography by type 22.07.2014 4 Min. Reading time 104 738
Success & Management (HR magazine)

Better sell: just let go!

If this classification is too radical for you, you can only sell it optimally if you make the most of your time. For this, you must also let go customers who do not bring enough sales. Read more
Dirk Kreuter - Filmography by type 22.07.2014 4 Min. Reading time 104 738

Best of HR Berufebilder
Dirk Kreuter - Filmography by type 21.07.2014 2 Min. Reading time 881 6177
Success & Management (HR magazine)

Better sell: Prioritize customer groups!

The cosmetics manufacturer L'Oréal has developed a catalog of questions in order to systematically explore the potential of individual hairdressing salons. This was not a questionnaire to the owners, but a template that helped the salespeople find out the customer potential themselves. Read more
Dirk Kreuter - Filmography by type 21.07.2014 2 Min. Reading time 881 6177