Felix Holzapfel is bestselling author and company founder.
In the year 2002, Felix Holzapfel and his brother Klaus founded the company conceptbakery, which specializes in the development of alternative marketing strategies for companies in Germany and the USA. He has made a name for himself as a bestselling author and co-author of several books and is a sought after speaker for unconventional, digital and cross-media marketing. Together with Klaus Holzapfel, Sarah Petifourt and Patrick Dörfler, he has published the book "Digital Marketing Evolution. Who advertises classically dies "published.