Here 300 also writes internationally renowned experts (→ Overview) - Executives, Professoren, journalists, consultants (→ become an author), They are also always found on the most important bestseller lists and put with their texts measurable Topics in media and social discourse. Edited by → Simone Janson.
Social networks are on everyone's lips. The chances of this innovative approach have also reached the boardroom. But slowly disillusionment is spreading - and especially the middle class is having a hard time. Read more
The Federal Association for Community Management (BVCM) recently introduced a job profile for social media managers. In her accompanying text, Vivian Plein, 2. Chairman of the BVCM, a plea for the first systematic design of the social media manager profile. What companies should know about this and how to classify this advance, I have summarized below in a replica. Read more
The Generation Y is on everyone's lips. But as their relatives really tick, they probably know best themselves. Our author dares to take stock, give tips for the difficult balancing act between self-realization and private life - and asks if it really has to be. Read more
Anyone who wants to assess the current tendencies of companies to the job profile of the social media manager, finds it difficult to bring different developments on a common denominator. On the one hand, more and more digital specialists are being trained for even the smallest tasks. On the other hand, many well-known names flow into companies and permanent jobs. So where does the way of the many social media managers go? Read more
2012 got social networks strong upwind, 2013 slowly formed a new professional group of the onliners. 2014 solidified the differentiation of tasks. What is 2015 important for your own career? Which three trends are important for new entrants: Read more
Our books are read worldwide in bookstores and libraries - including the German National Library, Amazon, Apple iBookstore, Google Play, Weltbild, Hugendubel, Barnes and Nobel - and many others. Below is a detailed overview: Read more