Trautwein (born 1966) studied German language, journalism, communication and political science at the University of Bamberg. He has been an editor for almost 30 years as a daily newspaper. He also teaches as an honorary professor at the University of Furtwangen University (HFU) at the Faculties of Economics as well as Mechanical and Medical Engineering as well as at the Dual University of Baden-Württemberg. His field covers all disciplines of marketing and corporate communication. Its main focus here are public relations, advertising, sponsorship, event marketing and new media. He also holds seminars on personality development in the field of higher education.