Hogshead attended Duke University and worked in various agencies before setting up her own agency for 1998. Her internationally acclaimed book "Fascinate: Your 7 Triggers to Persuasion and Captivation" has been translated into over twelve languages. The science of fascination is based on Hogshead's decades of research with initially 250.000 participants, including dozens of Fortune 500 teams, hundreds of small shops, and over a thousand members of top management. She is frequently featured in national media, including Show Today on NBC and the New York Times. Hogshead, 2012 was inducted into the Speaker Hall of Fame of the National Speakers Association.