Frank Heinrich founded the Stensington International Management Academy and built the European Media and Business Academy (EMBA) as Academy Director. Prior to that, he was responsible for the Dependance in Hamburg as Campus Director and member of the board of the Macromedia University of Applied Sciences. Prior to his involvement in higher education, he advised as Managing Partner of Viscom Int. (Luxembourg) among others the Axel Springer publishing house, the Prime Ministers Office Luxembourg, Nickelodeon, QVC, Viacom and the ZDF. His other posts include: Director Press and Public Relations as well as company spokesman in the management of SAT.1 (Berlin), editorial director of the media specialist Kellerer und Partner (Ebner Group, Munich) and head of communication and programming in the management of RTL Television (Luxembourg / Cologne).