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Here writes for you:

51Lars Schäfer is a speaker, trainer and is considered a leading expert on the subject of "emotional selling". After training as an industrial businessman and marketing specialist, he worked for 15 years in the office and in the field. Since 2004 he has been an independent sales and communication trainer specializing in "customer loyalty through emotional selling". It offers sales training for the field service, shop staff and sales engineers. More information at www.emotionalesverkaufen.de All texts by Lars Schäfer.

Authentic & sell well: trust counts!

Trust is important, especially when selling. Because people buy from people. And without trust other people will not buy anything from you.
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The personality decides!

What is the first thing you do when you are planning a new purchase, for example a new television? Do you first “google” the latest models and then get overwhelmed by the range on offer? And why do we then usually choose one and not the other offer?

It is the same for most of us, no matter what products and services we are looking for: We compare first. For sellers this means that they have to be comparable, anytime, anywhere. Hence, prices are good and good at first sight clear recognizable achievements important!

Trust is important!

But then comes the second step: what should potential customers do if you have so many similar offers? Since it is so challenging today to differentiate themselves from products and services, good sales people must also bring their personality into the sales process.

The customer should know who they bought what from, they should remember you as a person so that they come to you again when it comes to the next purchase. When the going gets tough and the facts of an offer are comparable, these so-called "soft factors" are what count.

The visual shopping experience

In addition, we should think about the biggest buying motive of our time: trust. The customer wants to trust, unfortunately, it is unfortunately often made very difficult because he does not feel that it is really about him, but to profit for each Company .

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If you as a seller really puts the needs of your customers in the center, the one does not exclude the other, on the contrary, the more you listen as a seller and make the right conclusions, the less discussions will be about the price.

Install the internal projector of the customer

Whoever manages to turn on the customer's “inner projector” and offer him a shopping experience that he can visualize imagine can, what happens and what will be, once he uses your product, he has used emotional selling as it should be.

Being authentic is therefore important - especially in sales. Good salesmen manage the balancing act between their own authenticity and the wishes of their customers. Because in sales: Make dreams come true!

Get feedback

Stay yourself; the customer remembers it when you move and becomes suspicious. It is always good to know how I work on other people.

After all, those who want to convince their customers first of all have to remain true to themselves - but also listen carefully and respond to the wishes of their customers!

"What do you like about me?"

Now, of course, you can go and have a personality profile analysis carried out, or you can actively get yourself involved Feedback a. With friends, relatives, acquaintances, whoever.

Ask these people: What do you like about me? What could I still work on in your opinion? If you then compare the answers with your own opinion about yourself, you might be surprised.

Self-perception and foreign perception

No, you will be surprised. Often we perceive ourselves at least partially differently than our environment does. Just give it a try and it's fun to watch the respondents' reactions.

Of course you can also ask these questions to your best customers: What makes them buy from us? What would you like to do with us? Take the suggestions and then do what suits you, with which you feel comfortable and also the customer.

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24 responses to "Authentic & sell well: trust counts!"

  1. Job college says:

    Authentic & sell well 1/4: Trust counts! by Lars Schäfer - Recommended contribution CacFObIOIN - Recommended contribution fgFryzDmE5

  2. Thomas Eggert says:

    Authentic & sell well 1/4: Trust counts! from
    Lars Schäfer

    via @berufebilder - Recommended contribution d6JlhU9ioK

  3. REGIS GMBH says:

    Authentic & sell well 1/4: Trust counts! from
    Lars Schäfer

    via @berufebilder - Recommended contribution 9XkWnckzTr

  4. Joachim Golob says:

    The personality decides. "Customer loyalty through emotional selling". - Very interesting!532TX. Worth reading!

  5. Oliver Lenz says:

    The personality decides. "Customer loyalty through emotional selling". - Very interesting!532TX. Worth reading!

  6. Kurt-Georg Scheible says:

    The personality decides. "Customer loyalty through emotional selling". - Very interesting!532TX. Worth reading!

  7. Monika Paitl says:

    The personality decides. "Customer loyalty through emotional selling". - Very interesting!532TX. Worth reading!

  8. Lars Schäfer says:

    Hello dear readers,

    Thank you for your interest, my joy is great! :-)
    More about me and further sales tips can be found on my website: Simply click on the name above.
    All a great weekend,
    Lars Schäfer

  9. Magdalena Unger says:

    It's not just the price. "Customer loyalty through emotional selling". - Very interesting!532P8 #Emotional sales

  10. Monika Paitl says:

    It's not just the price. "Customer loyalty through emotional selling". - Very interesting!532P8 #Emotional sales

  11. Gabriela Krieger says:

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  12. Michael Moesslang says:

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  13. Michael Moesslang says:

    Series on berufebilder.de "Loyal customers through emotional selling" by @ LarsSchaefer. Worth reading! - Very interesting!531Dz #Emotional sales

  14. Monika Paitl says:

    Series on berufebilder.de "Loyal customers through emotional selling" by @ LarsSchaefer. Worth reading! - Very interesting!531Dz #Emotional sales

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  16. Monika Paitl says:

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  17. Monika Paitl says:

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  18. I like says:

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  19. Sylvia Loehken says:

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