Crowdsourcing Report: Award from ZEIT and foundation reading


We make the Working World more Human and Ecological, so we donate Revenue for Certified Reforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on-demand eCourses and a News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top20 -Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Cover illustration via Amazon.
Published at our publishing partner German crowdsourcing association, 25.06.2012, in German, from , , (Eds.)

The crowdsourcing report 2012, edited by Claudia Pelzer for the German Crowdsourcing Association and Karsten Wenzlaff and Jörg Eisfeld-Reschke for ikosom.de, has won the book prize of ZEIT ONLINE and Foundation Reading the Department of Science won. I was involved as a writer and wrote the article "Crowdsourcing for the tourism industry".


Learn more - eBook made to measure, eCourse on Demand or personal advice


Why is?

Overview

The report analyzes the main fields of crowd sourcing in Germany, including topics such as crowdfunding, open innovation, microtasks and liquid democracy. He compares the state of development in Germany with crowdsourcing in other European countries and in the USA. A number of practical examples explain the immediate application strategies for Company, Organizations and individuals, such as journalists and designers.

A number of guest authors have been recruited to bring their perspective to crowdsourcing. The crowdsourcing report is supplemented by an industry directory for the German-speaking region.

What is my contribution about?

Overview

In German-speaking countries, there are already some interesting approaches and ideas for using crowdsourcing, especially in tourism marketing. The spectrum ranges from jointly developed marketing and product ideas to the collection of travel and geodata as well as the use of location-based services to interactive real-time travel reports.

In my article, I give an overview of current and future developments such as the exemplary use of spatial data collection projects and location-based services, trends like Collaborative Consumption; I also take a look over the German edge for exciting projects abroad.

About the editors

Overview

The crowdsourcing blog is a central information platform for topics such as crowdsourcing, open innovation and future of work. News, interviews and case studies from the industry document current developments and their economic and social impact.

In the Institute for Communication in Social Media (ikosom), experts from various fields of digital communication work. ikosom deals with topics such as community management, digital fundraising, government 2.0, eParticipation and copyright.

Table of Contents

Overview

  • Foreword by the publishers
  • Publishers and authors
  • 1. The Rise of Crowdsourcing: Development and Drivers
  • 2. Crowdsourcing categories and expressions
    • 2.1 Microworking and tasks
      • Case: Microtasks
    • 2.2 Collective Knowledge
    • 2.3 Creative Content Marketplaces
    • 2.4 Open Innovation and Ideas
      • Overview Open Innovation Provider
      • Tips for clients
    • 2.5 crowdfunding and crowdinvesting
      • Case: Crowdfunding in the movie
      • Development of crowdfunding in German-speaking countries
      • The current crowdfunding market 2012
      • The current Crowdinvesting market 2012
      • Case: Co-financing models
    • 2.6 commitment and charity
      • Interview with Raul Krauthausen (wheelmap.org)
      • Interview with Hannes Jähnert (onlinevolunteering.org)
  • 3. Crowdsourcing as a business tool
    • 3.1 How is crowdsourcing used in practice?
      • Paid Crowdsourcing
      • (Creative) Contests
      • Unpaid participation
    • 3.2 What are the advantages of using Crowdsourcing?
    • 3.3 What potential pitfalls and risks must be considered?
    • 3.4 Use Cases: How Companies Can Use Crowdsourcing?
      • 3.4.1 crowdsourcing in the agency and creative industries
        • Case: Usability Testing
      • 3.4.2 Crowdsourcing for SEO and SEM
      • 3.4.3 crowdsourcing in the IT and communications industry
      • 3.4.5 Crowdsourcing for the tourism industry
        • Case: Location-based services
      • 3.4.6 How Crowdsourcing supports the research
      • 3.4.7 Crowdsourcing and Journalism - The Intelligence of the Swarm
        • Case: Crowdjournalism
      • 3.4.8 Crowdsourcing as a participatory tool
        • Excursus: Participation and crowdsourcing in art and culture
  • 4. Crowdsourcing and innovative work forms in Germany
  • 5. Crowdsourcing 2012 and beyond ...
  • Frequently Asked Questions
  • Glossary
  • Partners
  • German Crowdsourcing Association eV
  • Business Directory
    • platforms
    • Experts

Authors of the Crowdsourcing Report

Overview

Claudia Pelzer: Claudia Pelzer is a media economist, has completed an international MBA degree and is currently working on her PhD on crowdsourcing. She works in Cologne as a media consultant, author and blogger, writing studies and organizing industry events. At the end of 2011 she founded the German Crowdsourcing Association (DCV) eV

Karsten Wenzlaff: Founder of the Institute of Communication in Social Media (ikosom) and is mainly concerned with the topics of crowdfunding, crowding, copyright and journalism 2.0

Jörg Eisfeld-Reschke: Founder of the Institute for Communication in Social Media (ikosom). The expert for digital fundraising, eParticipation and social media governance imparts his knowledge as author, consultant and seminar leader.

Anu Beck: Co-founder of betahaus Köln and co-working pioneer. She worked in fashion marketing until she brought 2010 a friend to betahaus for the first time. Anu was immediately sure that she wanted to bring this place to Cologne and began immediately with the construction work. With the betahaus, it offers much more than just a home port for stranded freelancers - namely an innovative work environment and equally an answer to social change.

Simone Janson: Studied history and linguistics in Germany and Italy, journalist and expert on new forms of digital work at the Institute for Communication in Social Media, lecturers and lecturers at various universities. On their blog Best of HR – Berufebilder.de® illuminates new working forms with 50 authors and interviews people around the world about job profiles and innovative ideas. She has written books on 20, including "The 110% lie," which has been translated into several languages. Her latest book "Nude on the Net" is about social media and digital transformation.

Konrad Lauten: Studied social sciences, especially urban sociology. As a user and creator of urban open spaces in Berlin of the 90 and 00 years and product developers for exceptional drinks as well as dealers of ethnobotanical plants, record label and bar owners, often dealing with alternative financing options in social networks of the offline world. After an intensive time as a bar25 catering and bar employee in Berlin and a degree in Agricultural Sciences, transferring these experiences to the opportunities the web offers for fundraising, marketing and consulting. Foundation of Inkubato UG beginning 2010.

Torsten Meyer: Year 79, has been awarded the Martin Luther University in Halle / S. Business management. During the completion of an international management trainee program, he quickly distinguished his passion for marketing and strategic management. Since 2009, Torsten has been on the road in the Berlin startup environment. With the founding of UI-Check.com he fulfilled his long-running dream of his own business. At UI-Check, he is responsible for business development and the partner area.

Eva Missling: Managing Director and founder of 12designer.com, the leading European platform for design competitions. 12designer has been on the German market since March 2009, meanwhile 12designer is available in five European languages. Before that, she worked for several years as a strategic consultant for DAX companies.

Sandro Morghen: Has 13 years of experience in the systematic development of ideas. In the course of his career, which began with the Swiss ideas factory BrainStore, he has led 600 ideas-making projects for around 300 well-known customers in various branches of industry and methodology. Since beginning 20, he has been the co-founder of the yutongo.com Web Startup. yutongo offers ideas crowdsourcing with a novel approach.

Bernd Oswald: After an editor training at the German School of Journalism, he worked as a Head of Department News / News for süddeutsche.de. Since 2009 he has been working as an author and trainer for digital journalism. He is one of the authors of the online blog onlinejournalismus.de and blogs on his PIN blog about politics on the net.

David Röthler: Study of law; Consultant, adult educator, university lecturer, media journalist; The focus is on participatory media and their use for politics, education, culture and international project work.

Anna Theil: Anna Theil is responsible for cooperation (institutions, festivals, universities, cities ...) in the crowdfunding platform startnext.de and oversees public relations. In addition, she curates the co: funding conferences and workshops focusing on crowdfunding and crowdinvesting. It deals with the question of how crowdfunding and public cultural promotion fit together.

Dorothea Utzt: Dorothea Utzt is co-founder and CMO of Streetspotr GmbH and Co. KG. After studying for a degree and studying journalism, she has been advising 2008 Web 2.0-oriented Internet companies in the areas of marketing, PR and strategy and is currently pursuing a PhD on a part-time basis.

Christine Weissenborn: Christine Weißenborn is a freelance journalist for print / online / radio - and is interested in everything related to the topics of entrepreneurship and crowdsourcing. After studying cultural industries in Passau and Chile, including positions at ZDF, the Tagesspiegel, Zeit and a traineeship at the publishing group Handelsblatt, she spent several years writing trade and consumer goods topics for Handelsblatt.

Markus Winkler: Markus Winkler, Jenenser and Wahlberliner, has been dedicated to network campaigns and network campaigns for several years. For this he is concerned with the transformation of digital societies, network policy and e-participation. He is project leader at ikosom and works for WWF Germany as Social Media Editor.

The report is available at the ePubli store: the PDF version costs 39,90 Euro, that printed version costs 59,90 Euro.


Learn more - eBook made to measure, eCourse on Demand or personal advice

Overview




eBook custom made: You want a book on a topic of your choice? We are happy to put together a book according to your wishes and deliver in a format of your choice. Please enter when booking under "interests" your desire.

49,99 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our privacy policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Pingback: Fishermen in Brittany - Crowdsourcing & Networks | CHARACTER PICTURES

  2. Pingback: Frankfurt Book Fair - Book Prize of ZEIT ONLINE & Foundation Reading | CHARACTER PICTURES

  3. Liane Wolffgang

    Crowdsourcing Report of the Institute for Communication in Social Media appeared: With a contribution from me about ...

  4. Simone Janson

    Crowdsourcing Report of the Institute for Communication in Social Media appeared: With a contribution from me ... #g

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.