The most attractive employers of young workers: How do young professionals tick?


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Once a year, Universum publishes new rankings with the most attractive employers of young professionals. In addition to the placements, it also provides information on what young employees expect from companies.

The most attractive employers of young workers: How do young professionals tick? Young Professional Survey 2015


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Stefan Lake Stefan LakeStefan Lake was 2011 Country Manager Germany for the employer branding consulting firm Universum from February 2017 until March.

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BMW on the pole position

Germany's young professionals have chosen the most attractive employers. This time, there is a clear winner: He's called BMW. Whether the young apprentices have studied economics or engineering sciences, the automotive and motorcycle manufacturers have the greatest appeal to them. In terms of numbers, this means:

Approximately 17 percent of all young professionals in the field of economics, BMW are among the ideal employers - and would apply there if they are on job search. Among the young engineers, the figure is almost 22 percent. Even in the field of IT / IT, BMW is very high in the course and manages it - together with Audi - directly behind Google and Microsoft in place 3.

Fascination of the automotive industry

In addition to BMW, other car manufacturers such as Porsche, Audi, Volkswagen and Daimler / Mercedes-Benz are particularly popular as employers. The reason for this is simple: they obviously offer exactly what is particularly important to young professionals. This is shown by the “Young Professional Survey 2015” from Universum. The survey also raised the question of which employer characteristics young professionals particularly value.

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Accordingly, must Company not only provide an attractive basic salary, but above all, make sure that they value the performance of their employees and that the work tasks are demanding. In addition, young professionals attach great importance to executives who promote their professional development.

And last but not least, it is the attractiveness of the products and services that makes a company a sought-after employer. All of these attributes are attributed by young professionals to the major German automotive companies.

Become a leader? Still men's business ...

The survey also highlights the objectives of young professionals in their careers. The number one career goal is and remains a balanced work-life balance - but it is much more important for women than for men.

The desire to pursue a safe and stable job, as well as to be intellectually challenged at work, is also widespread among women. In keeping with the cliché, on the other hand, it is above all men who wish to become a leader with a leading function: Almost every second of them has set this goal, while the women are not even every third.

Women are more dissatisfied - is it salary?

Companies that are particularly interested in female young professionals should also be particularly interested in the following findings: Women are somewhat more dissatisfied with their current employer than men - on a ten-step scale, they gave 6,7 points on average, while at the men were 7,1 points.

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This difference may seem slight at first, but further results suggest that 29 percent of men would most likely recommend their employer - but only 25 percent of women would do so; not less than 36 percent of women want to change their employer within just one year - compared to 29 percent among men.

Reasons for changing jobs

The main reason for the change is a better remuneration for both sexes. As far as that is concerned, women still have to look to the end of their lives. Those who have studied economics will receive an 50.000 Euro annual salary as young professionals, but only if they are a man. His female colleagues are compensated on average with just around 41.000 Euro.

All rankings of the “Young Professional Survey 2015” can be found on the Universum website: universumglobal.com/rankings/germany/


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