Applying with social media: dream job search engine of the future?

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Twitter could become the job search engine of the future: fast, efficient, clear. It remains to be seen whether, like PR manager Sabrina Panknin, you can find your dream job with Twitter. So far, it is primarily internet-savvy industries that use Twitter to find jobs.


Here writes for you:


Simone Janson Simone JansonSimone Janson is publisherConsultant and head of the Institute's job pictures Yourweb.


A dream job in 140 characters?

Finding a job successfully in 140 characters - that seems hard to imagine for many who have never dealt with Twitter before: Because there are no ways to present yourself and your skills comprehensively, because even the short biography can only be 140 characters long.

And you cannot post job requests separately, you can only post them as tweets, which carries the risk that they will quickly disappear in the mass of tweets. Nevertheless, Sabrina Panknin, spokeswoman for the social media service provider Ethority, found her dream job via Twitter.

Origins in classic PR

Panknin originally came from “classic” PR and has been dealing with social media in general and Twitter in particular for some time. So she knew that more and more Company and thus also potential employers use the potential of Twitter. "So it only seemed logical to use social media as part of my professional change," says Panknin.

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Among other things, she began to tweet on the topic of PR and social media, posted a job application and noted in her short biography that she is looking for a job. That fell Dr. Benedikt Köhler, Digital Director Strategy and Research at ethority, said: “He contacted me via my XING profile linked on Twitter, I sent my application documents in the traditional way and was then invited to an interview - and got the job,” reports Panknin about the outcome history.

Job search in real time

In order to make it easier for entrepreneurs and applicants to find and to find new jobs, Alexander Fedossov and Jan Kirchner have developed the real-time job search engine from the Hamburg personnel consultancy atenta. The core idea behind this is to make current job offers available through a central point of contact in real time. Individual job vacancies and searches can be entered manually and free of charge. The search engine can then search the job searches and the profiles of almost 20 million twit users.

Even though most of Twitter's job vacancies so far come from the IT, media, advertising and PR sectors as well as from the technical field: Experts predict that Twitter will experience high growth rates in the future. Already today, large companies such as the mail order giant Otto or the Deutsche Bahn use Twitter for recruiting candidates.

Personnel marketing via Twitter

Some companies even take unusual paths - such as alma mater, a recruitment agency and career counseling for academics: Johannes Lenz, who is responsible for online editorial and marketing, tweets here under the name of the company mascot AlmaMeise information about the job search and gives so charming insights into the work of the personnel consultation. In an extra account, followers will then find current job offers.

Twitter is much more than a practical tool for HR professionals: "With their involvement on Twitter, companies show that they are innovative in order to be of particular interest to well-trained specialists," explains Thorsten zur Jacobsmühlen, consultant for HR marketing strategies. Just like companies, applicants should always keep an eye on their image on Twitter. It is important to always view your activities from the perspective of a potential employer, as explained to Jacobsmühlen: “The most beautiful contact is of no use if you use your own account for trivialities or even corporate gossip. Something like that scares off all HR personnel. ”

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How to find a job via Twitter

Twitter is for many still unfamiliar terrain to the job search. We explain how they are successful.

  1. What do you want? First, consider who you want to reach via Twitter, and with which strategy you can build a brand.
  2. For whom is Twitter interesting? For creative and technical professions, Twitter offers more opportunities for less bankers.
  3. What are potential employers doing? Are companies you'd like to work for on Twitter? Follow these and try to establish a contact.
  4. Use Twitter to gain information: You can collect a lot of information about potential employers on Twitter, e.g. how open the company is, how to deal with criticism, how do people think? Use Twitter to draw attention to yourself. People who only consume are not noticed.
  5. Stay active: That is why you have to stay active in order to draw attention to yourself: Spread interesting information, link to your own blog posts, ask questions, enter into dialog with companies.
  6. Authenticity is key: Twitter is about showing others who you are: So always be authentic and personal.
  7. Caution loss of image: Even when it comes to authenticity: Always consider your statements from the perspective of potential employers - company gossip or anger about the former boss have lost nothing on Twitter.
  8. Follow interesting people: not only follow your dream company but also interesting people and find out who they are following. So you may come across potential employers whose existence you didn't know about.
  9. Take advantage of the Kurzbio: Use the 140 characters in the short biography to record just about the most important about yourself and your job posting, so that every old and new follower can read it.
  10. For more information, please visit this products webpage. This could be useful for other users.

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