Applying with social media: dream job search engine of the future?

Work well, plant 500 trees! We make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Twitter could become the job search engine of the future: fast, efficient, clear. It remains to be seen whether, like PR manager Sabrina Panknin, you can find your dream job with Twitter. So far, it is primarily internet-savvy industries that use Twitter to find jobs.

Applying with social media: dream job search engine of the future? social_media_manager

More knowledge - PDF download, eCourses or personal advice

Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.


A dream job in 140 characters?

Finding a job successfully in 140 characters - that seems hard to imagine for many who have never dealt with Twitter before: Because there are no ways to present yourself and your skills comprehensively, because even the short biography can only be 140 characters long.

And you cannot post job requests separately, you can only post them as tweets, which carries the risk that they will quickly disappear in the mass of tweets. Nevertheless, Sabrina Panknin, spokeswoman for the social media service provider Ethority, found her dream job via Twitter.

Origins in classic PR

Panknin originally came from "classic" PR and has been dealing with social media in general and Twitter in particular for some time. So she knew that more and more Company and thus potential employers also use the potential of Twitter. "So it only seemed logical to use social media as part of my professional change," says Panknin.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Among other things, she began to tweet on the topic of PR and social media, posted a job application and noted in her short biography that she is looking for a job. That fell Dr. Benedikt Köhler, Digital Director Strategy and Research at ethority, said: "He contacted me via my XING profile linked on Twitter, I sent my application documents in the traditional way and was then invited to an interview - and got the job," reports Panknin about the outcome history.

Job search in real time

In order to make it easier for entrepreneurs and applicants to find and to find new jobs, Alexander Fedossov and Jan Kirchner have developed the real-time job search engine from the Hamburg personnel consultancy atenta. The core idea behind this is to make current job offers available through a central point of contact in real time. Individual job vacancies and searches can be entered manually and free of charge. The search engine can then search the job searches and the profiles of almost 20 million twit users.

Even though most of Twitter's job vacancies so far come from the IT, media, advertising and PR sectors as well as from the technical field: Experts predict that Twitter will experience high growth rates in the future. Already today, large companies such as the mail order giant Otto or the Deutsche Bahn use Twitter for recruiting candidates.

Personnel marketing via Twitter

Some companies even take unusual paths - such as alma mater, a recruitment agency and career counseling for academics: Johannes Lenz, who is responsible for online editorial and marketing, tweets here under the name of the company mascot AlmaMeise information about the job search and gives so charming insights into the work of the personnel consultation. In an extra account, followers will then find current job offers.

Because for HR specialists, Twitter is much more than a practical tool: "With their involvement on Twitter, companies show that they are innovative in order to be of particular interest to well-trained specialists," explains Thorsten zur Jacobsmühlen, consultant for personnel marketing strategies. Just like companies, applicants should always keep an eye on their image on Twitter. It is important to always view your activities from the perspective of a potential employer, as explained to Jacobsmühlen: “The most beautiful contact is of no use if you use your own account for trivialities or even corporate gossip. Something like that scares off all HR personnel. "

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

How to find a job via Twitter

Twitter is for many still unfamiliar terrain to the job search. We explain how they are successful.

  1. What do you want? First, consider who you want to reach via Twitter, and with which strategy you can build a brand.
  2. For whom is Twitter interesting? For creative and technical professions, Twitter offers more opportunities for less bankers.
  3. What are potential employers doing? Are companies you'd like to work for on Twitter? Follow these and try to establish a contact.
  4. Use Twitter to gain information: You can collect a lot of information about potential employers on Twitter, e.g. how open the company is, how to deal with criticism, how do people think? Use Twitter to draw attention to yourself. People who only consume are not noticed.
  5. Stay active: That is why you have to stay active in order to draw attention to yourself: Spread interesting information, link to your own blog posts, ask questions, enter into dialog with companies.
  6. Authenticity is key: Twitter is about showing others who you are: So always be authentic and personal.
  7. Caution loss of image: Even when it comes to authenticity: Always consider your statements from the perspective of potential employers - company gossip or anger about the former boss have lost nothing on Twitter.
  8. Follow interesting people: not only follow your dream company but also interesting people and find out who they are following. So you may come across potential employers whose existence you didn't know about.
  9. Take advantage of the Kurzbio: Use the 140 characters in the short biography to record just about the most important about yourself and your job posting, so that every old and new follower can read it.
  10. For more information, please visit this products webpage. This could be useful for other users.

More knowledge - PDF download, eCourses or personal advice

Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,99 Book now

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Rotter von Mainberg

    With Twitter in 140 characters to your dream job? via @sharethis

  2. The 15Talents team

    With 140 characters for the dream job #twitter #recruiting

  3. Daniela Steckel

    Career - a dream job in 140 characters with Twitter? Simone Janson, journalist and author blogs about career ...

  4. Alma Mater

    Now on # "With #Twitter in 140 characters for #Traumjob?" - #job search #career #jobs #socialmedia #fb

  5. Zwitscherpresse

    Blogs: Using Twitter in 140 characters for a dream job? | Work samples | About ...:

Post a Comment

Your eMail address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.