What does it mean Casting and job search 2.0
In terms of application has changed a lot: Personals receive application documents today preferably digital - in her eMailMailbox or via online form on the company's own career page. And even that is as good as outdated again.
Applying 2.0 is in, in other words: The digital business card is more important nowadays than a cover letter and CV. Job seekers are required to actively expand their own network, to use social media for job search and to present themselves there. The motto for yoke seekers is: "Show who you are"
The motto is "Show who you are!"
"Show who you are!" is therefore the motto for the young job seekers of today and tomorrow. Show presence on the web - that's what it's all about. The representation of oneself on the net with videos, pictures and texts should not be a problem for most of today's graduates and young professionals, is the handling of Facebook, Youtube, Instragram and Co. for the generation Y and Z nevertheless common practice. Self-marketing on the Internet is something they are completely familiar with.
The employers, of course, have long since recognized this, and many of them have already firmly anchored social media in their employer communications. The technology-driven companies are already using social media for their employee search and recruitment, while others are following suit. They also have to, if they want to compete in the fight for talent.
Applicant videos popular with companies
In order to present themselves as an attractive employer, more and more companies are discovering the power of images and videos. In company videos, for example, they provide job seekers with an insight into company values and culture, as well as the topic of working climate. This is hardly possible via online job advertisements.
And in job videos, they can let their employees talk about themselves as employers, in turn convincing their employees in spe. Conversely, progressive companies are also open to videos of applicants. A trend that will continue to intensify, and should pick up the jobseeker. Because beyond formal motivation letters, it is becoming increasingly important for them to present themselves authentically. It increasingly counts the personal impression and the personal fit. Tip therefore for job seekers: To be a pioneer, take the candidate video and spread it on the social media or send after prior contact directly to the companies.
Use online recruiting interviews
An advantage for applicants is also if they do not shy away from video meetings on the web - so-called online recruiting interviews. In the USA, there are also more and more companies that interview applicants via video - via Skype, for example.
The shipping company Otto, for example, already handles talks in this way. The company thus saves time and money - and the applicant as well.
Digital business card instead of high-gloss folder
Conclusion: If you send paper applications today, you should not be surprised if the job change does not work out. Instead of looking for a job via online job advertisements and applying with a glossy application folder, applicants are more and more interested in self-marketing with a digital business card.
It also means: keep an eye out for the recruiting trends of companies. Anyone who is up-to-date and “plays along” will definitely secure many opportunities in front of other candidates.
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German edition: ISBN 9783965962422
English version: ISBN 9783965962439 (Translation notice)
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