Goods as advertising strategy: When originality pays off


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Elaborate advertising campaigns, strained tweet, annoying customer bothering? Pah! Sometimes the best advertising is simply good, original merchandise that follows current trends - as these two examples of DIY furniture show.


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Good design does not have to be expensive

Overview

I had already written 2009 in a book about the do-it-yourself trend as a successful industry of the future. An architect and designer from Berlin has now become known.

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Following the motto "Good design does not have to be expensive", he has developed simple, practical and affordable HartzIV furniture, writes and talks about his idea and gives others so much courage - as in this great video.

Who is behind it?

Overview

Van Bo Le-Mentzel, 1977 was born in Laos and 1979 fled to Germany. In his youth he was active as a graffiti artist and rapper in Berlin-Wedding. He successfully completed his architectural studies at the Beuth Hochschule für Technik Berlin. During his studies, he worked with KISS FM as a Radiomoderator.

Le Van Bo is the initiator of several projects such as "Underground Classic", where underground musicians (mostly unemployed young people) meet musicians from the Deutsche Oper. He is also involved in the association DeutschPlus - Initiative for a Plural Republic. Since 5 years he works as a strategist for dan pearlman in the field of brand architecture.

From carpentry course to HartzIV furniture

Overview

At the beginning of 2010, the young architect completed a carpenter weekend course for the first time at the Berlin adult education center, where he invented the 24 Euro chair.

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Increasingly gaining notoriety, he won through the development of Hartz IV designer furniture to self-construction with low cost and through his successful crowdfunding project to finance the Hartz IV furniture book on startnext.de.

From Crowdsourcing to Publishing Discovery

Overview

Construction manuals for his so-called Hartz IV furniture published as a book, which was not only funded via crowdfunding, but also created by crowdsourcing - and this was discovered by a publisher. Write to this SPON:

About Facebook was discussed about the content of the book. Without the internet, the book would be unthinkable, with the ideas and support of a lot of people in it. And instead of the usual author's line is on the book: "Le Mentzel and The Crowd". Great idea, more of it!

Goods as advertising strategy: When originality pays off

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DIY proposal from England

Overview

Another great DIY product comes from England. A rollable couch made up of two shopping baskets. Eye-catcher guaranteed! I found this gem in the English St. Ives, which is located in the far west of the island, a little less rainy Cornwall. Rosamunde Pilcher sends greetings! In any case, St. Ives would be a cute, small fishing village with pretty, white houses and gorgeous turquoise water (unfortunately too cold for swimming, brrrr ...).

If it were not for the hosts of English tourists visiting the place every summer. Therefore, lined in the narrow streets and tourist kitsch, pseudo-art shops and galleries together. Anyone who wants to attract attention with his shop, must come up with something in any case.

Being original is everything!

Overview

The owners of the small shop Beaten Green did that and came up with this original idea: They welded and hammered two shopping baskets into a very original reclining chair, as they told me in the shop.

The thing is probably, with a few pillows, really comfortable, practically to roll (eg when cleaning) and in the material costs quite cheap (depending on where you get the two shopping carts). And even though certainly not everyone likes it as much as I do, that thing is really an eye-catcher that attracts a lot of customers to the store.

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Do-it-yourself trend adapted to customer needs

Overview

Only one of the shopping trolley is probably not: handy. The normal tourist who visits St. Ives with cars, family and luggage should also have difficulty with the caravan as bus or Zugtouristen. Not to mention the ones we were on foot with the backpack on the way. And now?

The friendly saleswoman in the original vintage shop also had the right solution at hand: Because you do not sell the whole bed, but simply a guide on how to imitate the thing at home. What a cool idea.

Only with the website, that Beaten Green still has something to practice: A few beautiful photos and references to these incredibly original products are unfortunately missing. Too bad that so far only the visitors of St. Ives can enjoy this idea.

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  1. Christina Hansen

    True, originality pays off! Nowadays, people are sometimes overwhelmed with expensive weighing campaigns that are not even original. Therefore, it often pays off to produce simple things that are not expensive and still inspire people.

    • Simone Janson

      Yes, I thought so too. And this product was just special original - and I therefore noticed immediately so :-)

  2. Doctor Tour

    Goods as advertising strategy: If originality pays off | Simone ... #social tourism

  3. Simone Janson

    Freshly blogged: Merchandise as a Werbestrategie: When Orginalität is paying off

  4. Competencepartner

    Goods as advertising strategy: If originality pays off: time-consuming advertising campaigns, strained h ...

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