A salesman advertises with relentless honesty
This morning I found this ad at Immobilienscout24 via Google+, which Alois Miedl from the Bavarian Untergriesbach offers his high-quality two-family house. So far 93 comments and 339 + 1 have reached the post. Not without reason. Miedl writes: "The house is located in the small town of Scherleinsöd, where the roads are constantly being hit by horses, so you should always have a suitable shovel at hand to clear at least the driveway to your own property Neighborhoods make sure you do not run out of work, fliers pelt you up the terrace, chickens dig their garden beds around you, dung heaps, manure and cesspools make sure that you can not see them out of the window because of sheer flies Dog whistling and yapping can be enjoyed at all times of the day and night, and for larger events at the local inn, you can expect part of your property to be used as a parking area becomes."
Honesty is the best
Background of the ad is intended as the Munich Evening Newspaper, is to be an obscure neighborhood dispute between a pedantic family and a far-fetched peasant.
However you like the offer, Mr Miedl has guaranteed: attention. Dear PR agencies, perhaps you should cut yourself off from it and just become more honest - as you can see, this may bring the desired success.
Strategy or spontaneous emotional excitement?
By the way, what Mr Miedl was thinking about when he set off the Angbot, whether he wanted to pursue a certain strategy of attention or simply to vent his anger, is not (yet) known.
I'll go for the latter one. Plan such an attention gain anyway only conditionally. Although you never know it well, there are a few good agencies that know how the rabbit runs.
It will be interesting to see when the house is sold - and to whom!
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