Absolute honesty as a marketing strategy: Misthaufen as a purchase argument?


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Copyright: Artwork created by Simone Janson | Best of HR Berufebilder.de® Picture Location: Untergriesbach, Germany.

Again and again I experience how PR agencies panic trying to small talk problems and to gloss over. Therefore, a homeowner from Bavaria, who praises his house mercilessly - and thus attracted a lot of attention - all the more refreshing. Authencity is still the best selling point. Absolute Ehrlichkeit als Marketing-Strategie: Misthaufen als Kaufargument? Absolute Ehrlichkeit als Marketing-Strategie: Misthaufen als Kaufargument?

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

A salesman advertises with relentless honesty

Overview

This morning I found this ad at Immobilienscout24 via Google+, which Alois Miedl from the Bavarian Untergriesbach offers his high-quality two-family house. So far 93 comments and 339 + 1 have reached the post. Not without reason. Miedl writes: "The house is located in the small town of Scherleinsöd, where the roads are always covered by horses. A suitable shovel should therefore always be on hand to at least free the entrance to your own property. Keeping horses, cattle and poultry in the immediate vicinity ensures that you do not run out of work. Flying ducks poop the terrace full, chickens dig you over the garden beds. Manure heaps, liquid manure and cesspool make sure that you can not see out of the window because of the sheer number of flies. In heavy rain, you have the overflowing manure in front of the property entrance, if the channel does not absorb everything. Dog whimpering and yapping can be enjoyed at all times of the day and night. For larger events at the local inn, you can expect part of your property to be used as a parking area. "

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Honesty is the best

Overview

Background of the ad is intended as the Munich Evening Newspaper, is to be an obscure neighborhood dispute between a pedantic family and a far-fetched peasant.

However you like the offer, Mr Miedl has guaranteed: attention. Dear PR agencies, perhaps you should cut yourself off from it and just become more honest - as you can see, this may bring the desired success.

Strategy or spontaneous emotional excitement?

Overview

By the way, what Mr Miedl was thinking about when he set off the Angbot, whether he wanted to pursue a certain strategy of attention or simply to vent his anger, is not (yet) known.

I'll go for the latter one. Plan such an attention gain anyway only conditionally. Although you never know it well, there are a few good agencies that know how the rabbit runs.

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It will be interesting to see when the house is sold - and to whom!


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