Written expression and eloquence: Write yourself successfully!

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You have to write in almost every profession. But most of us are ill prepared for that. But what seems so minor compared to the content of a project report, for example, has a major impact on how competent and capable we are of having an impact on our professional environment. Therefore, it makes sense to get acquainted with the basics of good writing.

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By the way: You will find an overview of the handpicked recommendations of our editors in our section Editorial book tips!

Here writes for you: Damian Sicking has more than 25 years of experience as a specialist journalist and (chief) editor for management-journal.de or Roter-Reiter.de. Profile

Writing good texts is not art


Klaus is a seller. He can talk like a book. But woe, Klaus should write something, for example, an article for the staff magazine or the company intranet to introduce himself to his work. Klaus suddenly has knots in his fingers.

He squeezes something out somehow, but that reads like a mixture of manual and government statement. Awful. And like Klaus, many of us go. The reason: At school, we learn to write, but to write good texts that others read with pleasure, we do not usually learn.

Just write ...


And because that is so, we need help. This can be a writing workshop or a seminar. Maybe even a book is enough for a start. Such as "Simply write by Hannes Külz. "Simply write" - these are already two messages at once. For one thing, says Külz, we should simply write straight down and not just go pregnant for days or weeks with the text.

And second, we should simply write, so that we are understood, without gibberish and turned formulations. Hannes Külz knows what he is talking about, that you may believe. He is a trained journalist and was editor at the Financial Times Deutschland. Today, among other things, he coaches executives in writing - from correspondence and speech scripts to journalistic texts.

Helpful for beginners and professionals


On almost 200 pages, Külz gives lots of tips and recommendations on how to write a good text, whether letter, eMail, Project report or professional article. For this he uses a wealth of good and bad examples and makes it clear with which simple means one can achieve a completely different effect.

Conclusion: A helpful and informative book for beginners, but also for professionals find something here. Writing good texts is not art but crafts. And here we learn how to do it.

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