From the author:
Conceptual picture journey
Everyone knows the situation, a complex topic can no longer be explained by words. Whether for a presentation in front of business partners, colleagues, employees, in the sales talk or in the private environment.
When it comes to convincing people of something, this is easier if we take our listeners on a mental journey. Often, texts or words are not enough for that, because everyone has a different idea. On the other hand, a picture unites. The common picture helps understanding.
The secret of visual communication is to quickly come up with images that match and the ability to display them just as quickly. Behind this term are Marko and Miriam Hamel, who explain: “With a shared visual experience, both facts and strategies can be worked out faster and more meaningfully. This not only helps when dealing with customers.
Even employees or colleagues often have to 'sell' ideas. ” The first-ever experience congress for innovative makers on 21/22 offers the opportunity to experience visual communication live. September 2017 in Erfurt.
In the modern Thuringia Center for Entrepreneurship and Entrepreneurship, the coordination on the network evening of the first day is particularly inspiring. The participants have the opportunity to get to know each other and to learn more about each other in relaxed conversations, as well as to agree to the congress in many ways.
Thus the songs of the singer Kerstin Marie Skowronek stand for pianistic accompaniment entirely within the context of the experience congress and thus with all that has to do with colors and visualizations. Similar to the Visual Selling Sales Punch, the participants can also immerse themselves in the world of cocktails. The history of bars and cocktails, the basic knowledge of mixing, creative decorating ideas, the know-how of bar equipment and, of course, your own mixes let you experience a completely different kind of visual design!
Visual communication in the digital age
On the second day, the stylish glass architecture of the historic Erfurter Palm House provides the atmospheric framework for knowledge exchange, learning, experiencing and networking as well as the future implementation in your own Company .
Moderated by the expert for effective speaking and linguistic cleverness, Andrea Joost, the participants receive an introduction to visual communication in the digital age, for example.
Key-Note: Simply make a great decision - with visualization
After the introduction to visual communication, an inspirational keynote speech is on the program. Prof. Dr. Hartmut Walz from the Ludwigshafen am Rhein University of Applied Sciences will give a lecture on “Simply ingenious decisions - with visualizations”.
This is followed by individual workshops for beginners and advanced users, interactive entertainment with Mitossi under the title “mitossi up your life”, before final presentations with awards and a panel discussion with experts from business, education and practice conclude the day of the conference.
The participants are dismissed with a visual fireworks display. Marko Hamel again: “It's neither about art, nor about scribbling, but about the visual support in every kind of conversation. The result is successful communication in business on an equal footing. "
This is exactly what the participants of the congress should experience live and be able to apply themselves after taking part.
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