3 Tips for strategic communication: How convincing you are!


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Communication is important to succeed and achieve its goals. At least that's what a lot of guides want to explain to us like that. But it does not matter at all to the spoken word - but to the effect. 3 Tips for strategic communication: How convincing you are!


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Dr. Cornelia Topf Dr. Cornelia TopfDr. Cornelia Topf is a certified business coach and international management trainer.

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Why does our communication fail in everyday life?

There are countless communication councils. As we express ourselves correctly, we should really know. Why, then, in everyday life does the desired effect of what is said so often, despite the emphasis?

The answer is simple: because we do not take a strategic approach and often use the wrong tactics. Because it's not about talking. It's about successful work!

"Something like that must not happen!"

Well so what! The employee has screwed up, his supervisor orders him in and reads the Levites vigorously: “Such a mistake simply cannot happen! What the money costs us! ”

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What does the employee do? A stupid face with a bad conscience - and in a month the same mistake again. Why?

Work, do not just talk!

The manager no longer understands The World: “What comes to mind? I told him! ” And how! Emphatically. But unfortunately not with effect. Anyone who makes an impression will by no means achieve the goal of their communication.

And that's exactly where the mistake of many superiors, parents, teachers, politicians, managers and unnerved relationship partners lies: not who impresses, talks effectively, but who communicates strategically.

How does it actually work?

Strategic communication involves whoever achieves targeted goals with selected strategies using specific techniques and tactics. Why is not the manager doing this in our example? Because she communicates from the Stegreif.

Even when people are preparing for negotiations, employee interviews, marriage applications or meetings, they often do not prepare themselves correctly: content, formulations, arguments, counter-arguments - all well and beautiful, but insufficient.

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What grandmother already knew ...

In this way, you achieve your goals only slowly, with difficulty, too rarely and with high resistances - as we see in our example:

No employee changes his behavior quickly or simply because the boss is cleaning him. Everyone could communicate strategically, if he would stick to Grandmother's advice: Think first, then talk!

First think, then talk - 3 tips

The grandmother had been talking well you say: What are you thinking about? On 3 Things:

1. Objective: What do I really want to achieve?

  • For example: Make the employees round?
  • Or change his behavior?
  • Or both?

2. Strategy: How do I achieve this goal?

  • Sharing the boss?
  • Cooperative?
  • Collegial?
  • Centered solution?
  • Dirigiste?

3. Technology and tactics: What means do I use for this?

  • Folding?
  • Questioning technique?
  • Silence?
  • Pacing and Leading?
  • Accusations?
  • Feedback?
  • I or you messages?
  • Strategic instant phrases?
  • Strategic silence?

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  1. REGIS GMBH

    3 Tips for strategic communication: how convincing you are! from
    Dr. Cornelia Topf

    via @ berufebilder - Highly recommended GfnL2ZWIPj

  2. Thomas Eggert

    3 Tips for strategic communication: how convincing you are! from
    Dr. Cornelia Topf

    via @ berufebilder - Highly recommended D8dtbJrml8

  3. Job college

    3 Tips for strategic communication: how convincing you are! from Dr. Cornelia Topf - Highly recommended kfDb7Kiz7Z - Highly recommended uMTvgHV0o9

  4. Cornelia Topf

    "First think, then talk!" - Part I on #professionals by @SimoneJanson

  5. Holger Froese

    Strategic communication: think first, then talk! #Business

  6. Simone Janson

    #Blogpost Strategic Communication: Think first, then talk!

  7. Liane Wolffgang

    Strategic communication: Think first, then talk !: There are countless communication guides. How do we get ...

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