Really Good Sell: 6 Tips for Sales High Performance


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Many sellers are under pressure of targets. And at the latest, the annual balance sheet unvarnished shows the profits and losses. Often there is still room for improvement on the profit side. It can be so easy to become a professional buyer.

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Oliver Schumacher Oliver SchumacherOliver Schumacher is sales trainer and speaker.

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6 Tips: How To Achieve A Critical Sales Success

One thing is clear: If you get a lot of momentum when selling, you will also achieve significantly better results than your unmotivated competitors.

For many sellers, however, the question arises as to how they can further increase. These steps improve each seller. So your sales result is sure to be a clear success.

1. With perseverance to the goal

The most important basic trait of a good seller is perseverance. At least as important is a certain ability to suffer.

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Because not every customer conversation brings the desired success. Nevertheless, sellers have to stay on the ball, because only those who are not discouraged and trained can learn from their mistakes. The more conversations you have, the more experiences you will gain.

2. Failures are part of it

Every year has its highs and lows. So every sales year. It is important that sellers are aware of this.

Part of it is that selling products or recruiting customers is a bit worse. From this seller should not be demotivated. Those who have enough stamina and continue to do their best will surely see success again after a short time.

3. Deal with unpleasant tasks

The job of the seller also brings unpleasant tasks with it. It is important that you do not let them take the wind out of their sails.

Such tasks are part of it, but they do not determine the daily work routine. If a salesperson deliberately reminds you that he has one of the most interesting professions, he can do it quickly and come back to the pleasant things of the sales life.

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4. Do not lose the fun

Many sellers quickly lose the fun of doing when unpopular tasks are pending. But it's not about just doing what's fun. It depends on the big picture. If a salesman has fun with his job, the customer will notice that as well.

True passion and pleasure in working can only convince the customer. Who wants to buy something from a bad-tempered seller? This will probably be confirmed by anyone who has ever entered a store.

5. Prepare yourself for the customer

Preparation is the alpha and omega of a sales pitch - especially when it comes to targets and their fulfillment. Not only does it give the salesman more structure in the conversation, he also acts more confident and convincing.

Especially if he has explicitly prepared for the customer. If salespeople have the necessary background knowledge about the respective customer, they can also offer individual products and thus have a higher chance of obtaining a degree

6. Create checklists

To sustainably structure the sales process, sellers can relieve themselves with checklists. Although very few really work with it consistently, they are a very useful tool. Once created, they can take salespeople from each customer, and easily add specific points.

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Small changes can make a big difference and allow a “normal” salesperson to become a professional salesperson. It is important not to lose focus. If you always believe in yourself and don't let anything discourage you, you will also be successful. And then really start in 2018.


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  1. Ella

    Thank you for the great post on selling!

  2. Job college

    Really Good Selling for the New Year - 1 / 2: 6 Tips for the Sales Final Spurt - Highly recommended giQzTIobie - Highly recommended TnHrCRAwZh

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