Success Secrecy Versatility
The basis for the great success of Amazon is its extremely complex business model: Amazon now includes numerous eCommerce subsidiaries such as Zappos, Javari.de BuyVIP, etc.
In addition, Amazon also offers its own products, including services in the field of cloud computing, with the Kindle e-book reader and Amazon Basics. The company thus provides storage and computing capacities, a range of services that no one initially connects to an online retailer.
Extended value chain
Thus, Amazon has succeeded in expanding the value chain through infrastructure services such as Web Services (AWS) and EC2. In addition, services are offered to customers and providers alike in all dimensions, as shown in the previous figure.
Thus, the use of the Amazon Marketplace is open to both the trader and the private customer.
Customers become business partners
A private customer can be known as a buyer. In this case, the customer receives personal purchase recommendations and / or cross-selling recommendations, which can be delivered by Amazon Prime the next day.
In addition, a buyer has the possibility to create their own wish list or to write reviews about the experience with a purchased product.
Private individuals become suppliers
In addition, a private customer can also appear as a supplier and, for example, sell new or used items via the Amazon Marketplace.
It is only important that the one to be sold Article is already listed on Amazon because, unlike commercial customers, private customers cannot list individual items in the Amazon catalog.
The Advantage program
In addition to the volume, Amazon also offers the opportunity to distribute its own titles in the form of books, audio books, music CDs, video DVDs, etc. through a self-publishing house.
At the level of commercial customers, they can act as buyers and use the Amazon Prime Service for their corporate account to reduce the transaction costs of procurement.
All Amazon services are open to the customer
On the vendors' side, the entire spectrum of the Amazon services is available to the commercial customers, from the fulfillment and e-payment services to the aforementioned Amazon Web Services as well as the Elastic-Compute-Cloud, also called Amazon EC21.
The Amazon Elastic Compute Cloud Web service (Amazon EC2) lets you adjust computing capacity in the cloud. It is designed to help developers scale the computing power of the Web.
How to use the Amazon web service?
With Amazon EC2's simple web service interface, you can conserve and configure capacity. It gives you complete control over your computing resources and execution on the Amazon computing environment.
Amazon EC2 reduces the time it takes to acquire and boot new server instances to a few minutes. This allows you to quickly scale capacity in both directions as your computational needs change.
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