Sales increase through new customer acquisition: 5 tips for acquisition



Previous Part



We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Customers are (k) a predictable size. They come and go. For this reason alone, a systematic acquisition of new customers is necessary. But for fear of rejection, even savvy salespeople often shy away from addressing new prospects. Sales Increase through New Customer Acquisition: 5 Tips for Acquisition Increased Sales through New Customer Acquisition: 5 Tips for Acquisition

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Oliver Schumacher is sales trainer and speaker. Profile

From the author:

Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read



Our books

Best of HR Berufebilder

Read


Read


Read


Read


Best of HR Berufebilder

Read


No economic stimulus program for competitors

Overview

Why are so many sellers neglecting the topic of systematic new customer acquisition? There are different reasons for this.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Not so rare, even long-standing sellers are afraid of addressing strangers and can not handle a rejection well. Others are again worried that the initial contact is expected to be too low and then the arguments are missing.

There are no secure customers

Overview

No supplier can trust that his customers are safe in the long term. From day to day it can happen that an important customer breaks away.

Not even the seller has done anything wrong. One customer is another Company bought, goes into bankruptcy or the buyer changes and wants to work with new suppliers.

Avoid pressure during acquisition

Overview

If sellers only engage in new customer acquisition when they really need sales, they are under pressure. Sellers who rely on orders do not look attractive to their negotiating partner, and often enough they only buy new customers through high discounts.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

However, those who regularly engage in conversation with potential customers, who know and communicate their decisive added value, will automatically gain new customers sooner or later. After all, those who are not reliant on new customers will appear more confident and thus increase their attractiveness to their preferred customers.

Use your own experience

Overview

Every seller actually knows that it makes sense to put themselves in the shoes of the customer. But hardly anyone does it really and one hundred percent. Put the test to the test and look for a supplier for a specific problem that you would like to be solved.

You will notice how challenging it is to find trust in the right provider. Learn from these experiences - and make it easier for your customers to come to you.

Five tips for succeeding in new customer acquisition

Overview

Customers always buy. The question is: what from whom? Anyone who has a good offer is morally obliged to present it. Thus, the (new) customer acquisition easier:

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

  1. Communicate customer-relevant strengths: For customers it is sometimes very demanding to distinguish good offers from less good ones. This does not mean the cheaper price, but the decisive added value that is relevant for interested parties .-> Check whether your written offers, image brochures and the website make it easy to see when and why you are the right supplier!
  2. To prove our expertise: Talking about success is one thing; Proven to make customers successful, the other. With pictures, statements, awards and much more potential customers can be conveyed the feeling of security, that the change of supplier is worthwhile .-> Is the professionalism and competence clearly recognizable in your entire appearance (correspondence, website, company car, ...)?
  3. Define target groups exactly: Whether phone calls, mailings, trade fair appearances or other measures of customer acquisition: No one can be the right provider for all. Therefore, it is important to be there where the appropriate target group is, which optimally fits the loot scheme of the provider. -> Do you know the companies for which you would be the optimal supplier - and do you now know them?
  4. Do not confuse silence with listening: People buy from people. But it is common practice in sales that vendors "talk dead" their potential customers, instead of entering into a real dialogue with them. An original conversation hanger helps to attract the attention of the desired customer .-> What challenge do your customers have and how can you make them appreciative in the first contact and aware that they are the optimal solution?
  5. Not only talk, but also deliver: To get the job is one thing; to fulfill this to the fullest satisfaction, the other. One of the main reasons why many customers remain loyal to their suppliers, even if they are not one hundred percent satisfied with them, is that they are afraid that after a change everything becomes even more difficult and complicated .-> How can you ensure that Do you really realize what you have promised in the acquisition?

New customer acquisition is also the responsibility of the sales managers

Overview

  • Give your salespeople time to win new customers. At the same time, request the regular proof of their activities.
  • Identify desired customers together and discuss strategies for acquiring new customers with your employees.
  • Think about customer loyalty measures for your best customers - because your best customers are the customers of your competitors.

Sellers can only be as good as their company

Overview

Sellers can only be as good as the company and the people behind it. The success of the seller is based not least on the fact that he is the link between two businesses in his person. Like every human, he has strengths and weaknesses.

If the latter are not only perceived by his company, but positively influenced by appropriate support and good strategies, this can lead to a long-term profitable constellation. For the seller, for the entrepreneur and last but not least for the customer.


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.