Internet and Application: 2 X 10 Online Reputation Tips

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Online applications are becoming increasingly important, and so does the importance of the online reputation of an applicant. Above all, there are two things that count: good photos - and the right network! 2 X 10 Tips.job interview

Here writes for you:


Svenja Hofert hopesSvenja Hofert author and managing director of Teamworks GTQ.


From the author:




Good photos, bad photos

Ultimately, the presence at Xing and Co. is nothing more than a latent long-term application. But even Xing members who are happy in their current job, should pay attention to their photo presence. Anyone who poses on the Internet with a bad photo damages his image and lowers the chances of finding a job.

One should therefore opt for a conscious appearance on the Internet. Just think about the following case: If the manager from Xing-Mail smiles at a business consultant with a cap and a halter-shirt, he will certainly take their offer less seriously!

10 Tips for the right photo

But what are good photos and bad photos? 10 tips at a glance:

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  1. Good photos show teeth: These are also still visible in miniature format.
  2. There are differences between business networks and fun networks - always pay attention!
  3. Wallpapers belong to the living room, not to Xing: backgrounds are neutral, without patterns and best bright.
  4. Dark to light: best to put something dark on the bright background, with as little as possible.
  5. Industry-appropriate: Advertisers look different than bankers and should show that too.
  6. Whole-body prohibition zone: Only the portraits of the face with the thumbnails of the Internet.
  7. Private is part of the photo album: Xing is a network for business contacts. If you want something different, go to
  8. Better color than black and white: Black and white photos are considered chic and artistic, but also give the impression one wants to disguise something. Color looks more honest.
  9. Noticeable: Nose or foot portraits are for fun platforms, but have nothing to do in the business Internet.
  10. Pay attention to the overall context: It is important that the photo in the overall context is consistent.

Networks are becoming more important

What matters more and more in online reputation: The right network, who you know and who you do not.

Networks and personal referrals are playing an increasingly important role because companies wanted to minimize costs in personnel selection and only in exceptional cases give out ads or headhunters.

10 Tips for Building the Right Network:

The effort is worth it: Especially in the crisis, department heads, entrepreneurs and other human resources managers are looking for suitable employees in their own environment.

  1. Contacts are everything! Build, maintain and use relationships. Whether a former colleague, student colleague or friend from childhood days, everyone can give you tips on where and with whom you can apply or recommend you in your own company and network.
  2. Everyone needs to know what you can do! Present your advantages and knowledge in an understandable way in your personal environment. Explain to non-specialists in simple terms what your “business” is, what your expertise is, and in which department and situation someone with your know-how, your experience or yours Talent needs.
  3. Many companies reward recommendations! Ask friends and acquaintances in your own company to make advertising for you.
  4. Actively use Xing and / or Linked-In as you expand your network, increase your findability under relevant search terms, and target people who can build bridges in your desired industry.
  5. Do it differently than your colleagues: For example, do not apply to companies where everyone else is applying. Stay away from particularly popular companies, industries and overly “beautiful” topics (such as culture, travel, fashion etc.) - or build up a network and expect a longer start-up time.
  6. Once is not even: Many a candidate is only after the fifth Casting in the same company in the shortlist.
  7. Systematically build contacts within an industry. Contact experts, attend events, get involved with projects and volunteer work.
  8. Focus your network and contact set-up activities on the right people: The department is always a more interesting point of contact for you than the personnel department, because there is a demand first.
  9. Unsolicited, but without application! Initial contact with a company is best done personally and second best by phone. Do not say that you would like to apply: rather offer something (internship, project, idea) or ask for expertise and assessment (eg of your training projects).
  10. Persistence wins: Stay tuned and contact me repeatedly. Find the balance between sympathetic research and intrusive nerves.

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  1. talent Rocket

    On what you should pay attention to application photos (online) @SvenjaHofert tells you: - Exciting contributionBvCgvTRysJ via @jobcollege

  2. Competencepartner

    7 tips for Internet & application: What does the correct photo say ?: Whoever is on the Internet with a ... - Exciting contributionMB8bJHSs24 #Profile #Development

  3. toolboks

    my talk Only if you look at the pictures in the net, there is still a lot of clarification needs.

  4. Daniela Steckel

    RT @AlmaMeise: Application tips from career expert SvenjaHofert photos for the Internet & application - you should pay attention to this!

  5. Alma Mater

    #Application tips from #Karriereexpertin #SvenjaHofert - #Photos for #Internet & #Application - you should pay attention to this! #fb

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