Online Applications - Study in the Fact Check: How Important Are Online Applications Today?

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At the beginning of this year, job portal Projektwerk carried out a non-representative survey on online applications. Result is that the onlineCasting the application by mail has already displaced. In this article, I would like to clarify two crucial questions: How reliable are the numbers? And what advantages or disadvantages could this development have? grafikxnumx

Here writes for you:


Lorenz Hartwig is online editor.


Methodology: Where do the figures come from?

A total of 672 people took part in the survey. 647 participants in the study were internally via the Email-Shipping moved to participate in the study. The remaining 25 people were motivated to participate through social media channels.

A total of four questions were asked to the interviewees, the evaluation of which was in the form of circle diagrams. Only one of the questions is substantive. The other three refer to age, sex, industry.

How is the survey structured?

The largest number of participants was between 30 and 60 years old. Total 34% were years between 41 and 50 years, 27% between 51 and 60 and 21% between 31 and 40 years old. Younger age groups were rarely represented as little as persons over 60 years.

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According to the survey, 672 participants were 33% female and 67% male. The interviewed persons were from the following industries: IT, creative industries, business consulting, healthcare, engineering and others.

Criticism of the data set

  1. Already this brief analysis of the structure reveals an obvious grievance of the survey, because a disproportionately large number of the respondents apparently come from the contact book of the client portal. The fact that this group faces a relatively small group of external respondents (formally) significantly reduces the informative value of the survey. In addition, the 25 external participants were advertised on the company's own social media channels. This raises the suspicion that the number of these respondents is already somewhat close to the client's portfolio. This also suggests the branch distribution of the participants. The chosen title of the survey “Online applications today” leads us to believe that the survey could answer this very general question. In view of the non-representative selection of participants and occupational groups, the survey can at best only show to what extent people who are thematically close to the client of the surveyCasting . stand
  2. The unequal distribution of women and men makes it more difficult to reduce the meaningfulness of the survey with regard to gender-specific differences. A balanced relationship between women and men could, for example, provide insights into whether more women or men use online applications.
  3. To be positively assessed is that the participants of the survey are relatively well-balanced in age. This at least makes it possible to evaluate whether the prejudice that younger people use online procedures than older people is confirmed. However, this can only be done in a few ways, since a clear comparison of the age and form of the application is not included in the survey.

How did the respondents ask the question “How do you apply most frequently?” answered?

According to the survey, 64% of respondents are most likely to apply per eMail, By contrast, only weak 5% of respondents choose the post. The reasons given by the respondents for the preferred application form was not part of the survey.

It is interesting, however, that 30% of the interviewees come from the IT industry, 19% from the creative industry and 16% from the business consultancy.

Are the reasons for the popularity of online applications elsewhere?

The reason why especially in these areas mainly applications per eMail could be that in these professions eMail is generally used as an important main means of communication.

If you want to reach your customers these days, pick up the phone first or quickly write one eMail, Only office mail and similar important letters are still delivered by mail only. So why should that eMail not play an important role in the application process?

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  1. Simone Janson

    Hello little bear,

    thank you for the hint. I think this is due to the technical difficulties described in the text.

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