A comparatively successful method, which is easy to implement and also brings some money, are text links. Unfortunately, unmarked text links pose some legal difficulties and Google can also cause problems. More about this later in this series.
Due to the automatic installation, I decided first for Linklift. Linklift offers a plugin, which automatically inserts Textlink into the sidebar. However, you must log in to Linklift every time to release the links - unless you do not care which links appear on your own page.
In addition, Linklift also offers the possibility to insert postlinks automatically into the text. This is how the customer posts a single keyword in a text. When you accept the booking, the keyword is automatically hyperlinked into the text and linked to the corresponding page.
For the text links in the sidebar you get a little more, for the individual text links 8-10 Euro. In any case, Linklift uses 30 percent of revenue for its automated installation. Since the whole thing is not quite as stress-free as Linklift suggests at first glance, a proud sum.
How much can you earn?
This works so well, you can bring it with a small to medium blog to a few hundred euros a month.
However, these revenues are finite: First of all, Linklift is very restrictive in limiting the number of text links, on the other hand, Google and the laws are opposed. More about these problems in the next post.
Attention Textlik farms
Text links are not just legal issues. Also Google does not like them and has often announced actions against it. I found out first-hand: So last year I came back from vacation in August, Google had simply missed my page a lower Pagerank.
Apparently, the text link collection in the sidebar had been a problem for Google. Apparently, Google rates a collection of links, especially since they are not relevant to the topic, as problematic. Maybe the heading "advertising" also caused problems?
As a consequence, I have separated from Linklift as a text link marketer. About the legal problems that I had with this provider, I have written elsewhere.
No automatic removal
Now I had to take a closer look synonymous still notice that the Linklift plugin had automatically inserted texts into the posts, but not the same had removed again as well. I would have to take care of myself, I was told.
After that, I have marketed text links via Teliad. Here, all links can easily be marked as advertising, because you have to install them manually anyway. But you are regularly informed that the offer ends and you can remove the advertising again.
Attention price brakes
However, Teliad also offers disadvantages: Allegedly, a blogger can determine the price here. But: price increases are only possible within a certain framework and a certain limit must not be exceeded - without the one which previously says one!
When I wanted to set a second offer with a significantly higher basic price (to avoid the problem), this was rejected with initially spurious offers. Only on closer inquiry did it emerge that the marketer the price had been too high.
supply and demand
On the website is still the fact that I can determine the price myself. On demand, Teliad admits that it wants to protect its customers from exaggerated price fluctuations. In fact, Teliad is naturally afraid that the paying customers will skip.
For me that contradicts the laws of supply and demand: If my site was sold out, I would want to raise prices. However, if the demand wears off, I would want to go down with the price. At Teliad, however, it is impossible to be so flexible because you want to be as cheap as possible for the customers!
However, the price screw can always be turned downwards, but this can not be the case for text link marketing. As I know from my six-year career as a freelance journalist, it does not matter at all to distinguish itself from the competition.
Whoever has acted like that needs it! Or, to put it crudely, what are those poor pigs who have to act like that? And by that I mean expressly various online marketers in general. How should we market bloggers efficiently if the people who are supposed to do this work for me can not prevail in the price negotiations? A bit more self-confidence please - with the bloggers and the marketers.
Text links can flush some money in the short term - but the sum is foreseeable. However, such providers are not interested in a long-term marketing, but only in the short-term successes. With text links, after all, even small and medium-sized blogs can earn a few hundred euros a month. However, this method has some legal problems - for example, when automated unmarked post links are inserted into the text. On the other hand, there are laws - to which only none holds.
Linklift and other Textlink marketers also provide postlinks, where individual words of a text are hyperlinked to the customer. With Linklift it runs automatically via a plugin - this is handy, but does not leave any possibility to mark these links as an advertisement!
If legal problems lurk
However, this violates the Telemedia Act, against §5 to be exact, which provides for the separation of editorial content and advertising, so that bloggers who join this, the risk of a warning threatens.
And it violates the blacklist in the law against Unfair Competition, to be exact against point 11, which it too Company prohibited to post editorial content for advertising purposes that are not clearly labeled as advertising. This also threatens the customers who book such text links, a warning.
Reader marches and legally questionable
To put it bluntly: In my experience, most marketers do not care much about this legislation. I've alerted Linklift, and later other companies as well, they just do not care.
Probably, because of these laws, there have not been any known warning blunders yet, let alone court verdicts. The bill is just patient, nobody will find the text links so easily. The only thing marketers really fear is Google - that's why they do not want to tag things - says Linklift. But probably also because it would lose the competitive advantage.
Advertise your own label?
So the marketers do nothing. Therefore, everyone must decide for themselves how to deal with this legal situation. I personally have the postlinks marked with a plugin and a special icon as advertising.
Because I wanted to follow the law, however, I got with Linklift considerable trouble: It was criticized that the text links for Google much faster than purchased links are to be found and found (to this problem in the next post). It was true that I was allowed to spend some time, but annoyed me every six months.
A barely noticed problem
I finally separated myself from Linklift as a marketer and waived a few hundred euros advertising income per month. I am surprised that the topic has hardly been discussed in the blogger scene so far.
In the run-up to the re: publica 2010, I approached Marcus Beckedahl, who many consider to be the model for noncommercial blogging, because I thought that many would have to be interested - but they did not receive an answer.
Where there is money is not looked so exact?
Perhaps the legal basis of this problem is unknown to many. I also do not have the impression that Linklift is particularly trying to educate its publishers, but also its customers about this problem.
The fact that renowned companies such as the Volkswagen Bank advertise with such dubious methods that were active at least at Linklift at that time, I explain myself only in such a way that the decision makers in the company, the technical relationships are unknown. And since such decision-making processes often involve several marketers until the ad appears on the blog, they end up fine. But maybe they accept the low risk of getting caught, too?
Perhaps most people find that the simple peanuts are to earn a few euros through text links, even if it is strictly a little illegal.
I've talked to some people lately about this: many seem to realize that this is not good, but many are doing it somehow, because post links are barely noticed as advertisements, the danger of being discovered and the associated legal issues Consequences and reputation damage are so low. Maybe that's why nobody writes about it - you do not kill the cow you milk?
Consequences of unsuccessful advertising for all
I see it a little different: as long as companies can make dubious but effective advertising for comparatively little money - why should you spend reasonable money on legitimate advertising?
As a result, nothing will change at the current low prices on the advertising market! Readers are so much more practical!
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