Mobile job search with apps and social networks


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For ZEIT ONLINE I wrote an article about mobile recruiting. It's about job hunting with apps, the use of location-based services in recruiting and the future of mobile recruiting. Here I publish a draft with a test report on the possibilities to find mobile jobs. Many further links from my research can be found at the end of the article. From today on it gives up Best of HR – Berufebilder.de® a multi-part, more detailed interview on the subject - and with Professor Dr. Stephan Böhm from the Hochschule RheinMain in Wiesbaden, one of the leading mobile media experts in Germany. Mobile Recruiting

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Simone Janson Simone JansonSimone Janson is publisherGerman Top20 blogger and Consultant for HR communication.

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Apps for mobile job searches

The app shows 21 results on my mobile for “Journalist”. I can save the results and directly from my mobile phone eMail send. And with the search history, I check what I've found before.

Mobile phones with mobile Internet can today also support the job search. However, in Germany technical implementation is still in its infancy. Jobtweet is the app for Android and iphone, by the way the mobile version of the job search engine of the same name. 7000 people are currently using the app. The real-time search is what differentiates jobtweet from similar apps.

It was developed by the Atenta personnel consultancy in Hamburg. It is free to use: “We offer an additional option to use jobtweet conveniently on the go. Above all, this is a free service that our users appreciate, but of course it also brings us new visitors, ”press spokesman Tobias Kärcher explains the intention.

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Looking for jobs everywhere - and more

With apps like jobtweet, I can search for jobs anytime, anywhere. For example in the S-Bahn. Or while I'm waiting somewhere. Sounds practical. But actually much more is possible: “In principle, the mobile version of a career website or job offers that are sent to you by SMS are already mobile recruiting offers,” explains Stephan Böhm. Bohm is Professor for Telecommunications / Mobile Media at RheinMain University of Applied Sciences.

He heads there with his colleague Professor Dr. Wolfgang Jäger a research project on mobile recruiting. "But it will only be exciting when companies tailor offers to their use on the go and use the new possibilities of smartphones and mobile Internet," says the expert.

Location Based Services

The subject area for this is Location Based Services (LBS). Robindro Ullah, Head of Additional Services at the railway subsidiary DB Services, has been testing at the Berlin Central Station since November. If I want to work on the train, I can see here live, what awaits me.

To do this, I check in at the central station with the LBS tool foursquare (4sq). With the special at 4sq I can get a guided tour of an educational path, where I get to know all the professions that maintain the station. And I'm offered vacancies in parallel. “We use the applicant's location information to offer him something he can only find here. We use a social network that is open to all users, regardless of the operating system, ”explains Ullah, explaining his idea.

QR codes and Bluetooth

Ullah is one of the pioneers of mobile recruitment in Germany. Three years ago, he used so-called Quick Response (QR) codes: On flyers, a black and white box, similar to a bar code, was printed. The users were able to scan with their handhelds.

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This gave you access to the Internet site with the right job offer. Ullah has also tried out Bluetooth on a business case: He sent information on how to work in his company. If you were interested, you could download it free of charge and without prior registration.

Apps - LBS, but not interactive

But he is not the only one who uses LBS during recruiting: With the Iphone app of Jobstairs, I can see which vacancies there are, where I am.

In principle a good idea; but unfortunately I can not get in contact with the employers directly on the app or to apply.

How do companies see mobile recruiting?

Mobil-Media expert Böhm, together with his colleague Jäger Ende 2009, interviewed 370 personnel responsible for mobile recruiting: At the time, less than ten percent of the companies offered mobile mobile web sites - not to mention other mobile activities.

However, 89 believed in the future of a mobile apprenticeship. And 63 percent of the already mobile active companies were satisfied with the user reactions.

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Crackpot spread

Mobile Recruiting stands and falls however with the spread of the hardware and software. Even if a flyer or poster with QR code applicants responds: These must then also have the appropriate mobile phone with reading software.

Otherwise you cannot use the service! "Such barriers can only be overcome if companies create incentives to use the technology and pursue the topic more sustainably," Böhm is convinced. “In Germany, however, there is a risk that providers and users are waiting for further distribution at the same time. The actually useful technology is being talked into. ”

Quickly jump on the hype

According to Boehm, the big problem is that companies are often jumping up a hype. Like the Iphone apps. One often wanted to transport only an innovative employer concept instead of offering really meaningful content:

“Customers want sustainable value. An app that is just a gimmick initially arouses interest. But it is also quickly deleted. ” It is better to develop cross-platform solutions and adapt them to your own target group: “In the long term, this will bring more economic benefits than just participating in every trend!”

Privacy

Controversial, especially with LBS, is the data protection: Because the enterprises access with their applications on the whereabouts of the user. Therefore, this must agree - ideally every time new and not just once during installation:

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The nature and extent of the use of such data should always be controllable and comprehensible. Approval should be revocable at any time. Furthermore, companies should not store user profiles with location references.

The future of mobile recruiting

So what about the future of mobile recruiting? Stephan Böhm dares to make a forecast: “A targeted job search as a career decision will continue to take place predominantly on the computer. It's usually more comfortable. ” But more is possible with a cell phone:

For example when looking for temporary help on the notice board. If a candidate accidentally becomes aware of this, they can immediately call up additional information on their cell phone or even apply spontaneously. For Böhm, the decisive difference: “Mobile offers make a difference, especially in such ad hoc situations and when time and location aspects play a role in the job search Sense - and will also prevail. ”

Additional information:

Article by Robindro Ullah about his LBS project: http://www.robindroullah.de/?p=136 Link to the Foursquare HR-Special at the Berlin Central Station: Website for the Mobile Recruiting of Professor Böhm and Professor Jäger: Jobtweet, the online version of the app: LBS at Deutsche Bahn: PR video on the apprentice FM educational path at Berlin Central Station (FM = Facility Management): http://www.youtube.com/watch?v=Kf2Mu4qMaOA Text on the subject: http://www.facility-management.de/news/fm_DB_Services_FM-Lehrpfad_am_Berliner_Hauptbahnhof_300950.html Video for the use of LBS in the realm of real estate: http://www.youtube.com/watch?v=b64_16K2e08 Video, in which the personnel consultants at atenta explain the use of LBS in personal marketing: http://www.youtube.com/watch?v=fU_1sTJq8mI

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  1. iPad & Location Based Services als Marketing-Tools: Mobile Touristen-Guide mit GPS-Steuerung | B E R U F E B I L D E R

    […] andere Bereiche, etwa das Personalmarketing übertragen könnte. Zu diesem Zweck möchte ich auf meinen Artikel zum Mobile Recruiting auf ZEIT ONLINE [...]

  2. Thomas Gerwert

    RT @Jobcollege: My article at ZEIT-ONLINE: Mobile Job Search with Apps and Social Networks: For ZEIT-ONLINE … …

  3. Florian Schrodt

    Sounds exciting to RT @Robindro RT @ SimoneJanson's article ZEIT-ONLINE: Mobile Jobsuche mit Apps & Sozialen Netzwerken

  4. Robindro Ullah

    RT @SimoneJanson my article at ZEIT-ONLINE: Mobile job search with apps and social networks

  5. BitBoutique®

    Mobile job search with location based apps (@foursquare) from @SimoneJanson

  6. Nina Kalmeyer

    RT @SimoneJanson: My article at ZEIT-ONLINE: Mobile job search with apps and social networks

  7. jobtweet.de

    RT @SimoneJanson: My article at ZEIT-ONLINE: Mobile Job Search with Apps and Social Networks ^ TK

  8. Simone Janson

    My article at ZEIT-ONLINE: Mobile job search with apps and social networks

  9. Competencepartner

    My article at ZEIT-ONLINE: Mobile Job Search with Apps and Social Networks: For ZEIT-ONLINE … Commented on Twitter

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