Management in lean start-ups: experiments, change of course and learning processes


We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Reprint: This text is from the book "Lean Startup: Schnell, risikolos und erfolgreich Unternehmen gründen (2014)" by Eric Ries, published at Münchener Verlagsgruppe, and was left to us for reprint.
Copyright: Rights .

A startup is in its deepest interior a catalyst that transforms ideas into products. As customers interact with these products, they generate Feedback and data. How does management work in lean startup metheode?

Management in Lean-Start-Ups: Experiments, Course Change and Learning Processes Management in Lean-Start-Ups: Experiments, Course Change and Learning Processes

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Eric Ries has established the lean start-up method and made it popular. Profile

From the author:

Best of HR Berufebilder

Read


How does a startup work?

Overview

As we may now be clear, by concentrating on validated learning processes, we can avoid a large portion of the waste which is putting the start-ups down today. As with Lean Manufacturing, the knowledge of where and when to use energy optimally saves time and money.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Feedback is provided both at the qualitative level (for example, what they like or dislike) and at the quantitative level (for example, how many people use the product and find it useful).

Learning as a result of experiments

Overview

The products that make a startup are, in reality, experiments; to learn how to build a viable business model is the result of these experiments.

For start-ups, this information is more important than money, awards or press reports because they can influence and shape the ideas that arise from them. This build-test-learning feedback loop is the heart of the Lean Startup model.

Specialists - caught in the feedback loop

Overview

Many people have enjoyed a professional training that focuses on a particular element of the feedback loop. Engineers learn how to design their designs as efficiently as possible. Executives are masterful strategists and tinklers on the whiteboard.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Entrepreneurs also often focus their energy on individual aspects: they make every effort to develop the best product idea or the best possible starting product, or are almost compulsorily dealing with data and operational parameters.

The gold standard

Overview

The fact is that none of these activities, on their own, encourages entrepreneurial thinking and action. Real entrepreneurs focus their energy on the reduction of the total time taken by the feedback loop.

This is the gold standard when controlling a startup. We take every single element of this build-test-learning feedback loop under the microscope. We want to explore the importance of learning processes as the yardstick for the success of a start-up.

Advance of trust and growth hypotheses

Overview

To apply this scientifically based method to startups, we need to determine which hypotheses need to be reviewed. I refer to the particularly risky elements of a start-up business plan, on which everything depends, as assumptions that involve a confidence advance.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

The two most important are the benefit and the growth hypothesis. They generate the variables that allow fine tuning of the growth motor. Each iteration is an attempt to give gas to see if the engine is starting.

From the idea to the product

Overview

As soon as it runs smoothly, the process repeats to switch from one gear to the next. Once these assumptions, which include an advance of trust, are identified, the first step is to get to the construction phase as soon as possible with a minimally functional product (MFP).

The MFP is the product version that enables a full run of the build-test-learning feedback loop with a minimum of effort and development time.

From prototype to beta phase

Overview

The minimally functional product lacks many features or functions that may later prove to be important. However, creating an MFP requires additional work:

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

We must be able to measure its impact. For example, it would be nonsensical to build a prototype, which is assessed by engineers and designers exclusively with regard to the quality of the company's internal characteristics.

It depends on the customer opinion

Overview

We also need to be in direct contact with potential customers in order to assess their reactions and to make the prototypes as useful as possible.

When we enter the fairs, the biggest challenge is to decide whether product development efforts are making real progress.

If we produce a product that nobody wants, it does not matter if we remain in the time and budget. An effective quantitative approach, which shows whether our learning and fine-tuning activities bear fruit, is the so-called innovation balance.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Milestones in the learning process

Overview

The innovation track enables us to create milestones in the learning process, an alternative to the classic milestones in the achievement of company and product objectives.

These milestones in the learning process are important not only for entrepreneurs to accurately and objectively assess their progress, but also for the leaders and investors that entrepreneurs need to answer.

Correct the course in time

Overview

However, not all parameters are carved out of the same wood and the dangers of facade metrics are soon visible which, unlike the application-oriented parameters, do not contribute to the analysis of customer behavior and the balance of innovation.

The most important element is and remains the course correction. As we go through the Build-Measure Learning Feedback Loop, we face the toughest question an Entrepreneur needs to address: whether we should change or maintain the original strategy.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Early warning systems for change of course

Overview

If one of our hypotheses turns out to be wrong, then it's time to start a change of course and come up with a new strategic hypothesis. The lean startup method builds capital efficient Company Because startups recognize earlier when a change of course is advised, and thus waste less time and money.

Although we speak of a building-measurement-learning feedback loop, because the activities take place in this order, our planning proceeds in the reverse order:

Products arise from learning processes

Overview

We explore what we need to learn, find out what needs to be analyzed and validate learning processes, and then determine what a product we need to develop in order to carry out experiments and achieve this result.

All techniques are designed to minimize the total throughput time through the build-measurement-learning feedback loop.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Peter

    Great contribution to the topic of starting a business, I'm always happy to be here.

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.