The first location determination
But he must be at the back of the first match. A personal, unofficial pre-market analysis by Hannes shows that he still has potential.
To scoop his ratings in the 360 grade rating, he quietly counted how many eMail-Expressions his executives on the White Board under the heading "positive feedback from customers and employees" hang. Of the five colleagues on the same management level, he occupies rank 5.
He takes this result strategically and discusses with his coach. The lightning analysis shows: Hannes has too few colleagues and / or friends. Not that he would miss such. Being a sociable person is never boring in his spare time.
But a gaping gap opens up when the coach addresses him on "social media". "How many friends do you have on facebook?", "How many second-degree contacts did you list on XING?" "How many followers do you have on twitter" and "how do you like the album on Google+"? Hannes understands nothing.
The first development
He needs a training course on social media. A lecture will take place in the company forum in the nearby city. Hannes listens, writes. As a dutiful manager, Hannes rushes into the office and opens accounts for Xing, twitter and facebook. But even as a practiced, PC-affine human being gets his elan a kink. Even in the installation, the digital worm seems to be stuck.
And it gets even worse: managing a profile, editing information, using relationship status and 'about you', setting access permissions in categories, exposing political and religious views to close friends, completing former homes and activity profiles ... After four hours everything is solid and correct deposited. Hopes Hannes.
The first steps in the Facebook
The next morning in the office, he redesigns his "Start-to-work ritual". First, he opens all platforms and looks what has happened during the night. Exciting, what he discovers everything. "Oh - Hubert is also on XING". He was on search for three months last year and is now 'Chief Distribution of the Division outgoings'.
As in the past, he also made the mail back then. "I'll click it," says Hannes and is happy to have a new contact. On Facebook he learns who is the guy who is constantly sitting with his neighbor, meanwhile a Facebook friend. "Thanks for the nice night" writes the guy in the wall post 1. Wall post 2: "Yes darling, was great," she describes the nightly activity. An advantage that all friends know ...
The first episodes
Hannes recognizes the benefits. Once again the preparation for a meeting is tough because he lacks the ideas, he can tell. Together, it suffers easier. On the Facebook wall, he tells his 237 friends: "Sh ... meeting. I can not get any further. They always want to have everything exactly here, but then to talk it over. There's nothing wrong with that. Boring!".
Switch interactively for "leave comment" or "like" click. Shortly after, he sees the result: 16 of his 237 friends think it's good that he can not think of anything. The comment of his boss: "I'll think of something that you are never boring!" Oops! Now Hannes has a problem. The Chef is one of his 237 friends. Just before joining the Facebook group "Can-I-tell-anyone-why-all-bosses-go-go", a thought struck him: What if my people were in this group?
The first new software
Hannes understands that social media must be understood. Who sees what he writes and why does he get all the Twitter info he has written himself, but never someone else? The IT must be. It is intended to develop a small application that can be used to manage entries in all social media.
Only one tool for all platforms! SOMEKO (Social Media Coordination) software. Friends should not only have but also manage them. The Weltbild of Hannes gradually gets back into order. He celebrates this for himself personally in the operating room with a cup of coffee. Until he realizes that an employee makes an 40-second movie and has already put him on youtube when he is back in the office. Nobody is perfect ....
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