You can smile away from wrinkles, darken hair with color if necessary, but the steadily growing circumference just above the waistline can no longer be talked away. After reading a relevant specialist article on the mid-life crisis, it is clear to Hannes: before he slips in, it is important to develop effective and sustainable countermeasures.
For hours he consults advisers and blogs on the Internet. Then he decides to do sports. That's good for mental and physical health. Now it is time to look for the appropriate sport. After further research in Mens Health and Life Style magazines, Hannes becomes a Biker. Not just profane "cycling", no, that's for tourists in the lowlands. Hannes decides on proper and sporty cycling. Biking is the sport for the modern man!
The goal setting phase
As a manager, Hannes knows that no project gets by without a goal. "Goals are not too modest to start with" is Hannes' experience from his practice. And what works well, should be right for his bike project. For him it is clear that he also wants to aim ambitious target figures here.
For example, the Alpine Bikeathlon is held annually, which separates the Fitten from the top Fitten. In five days across the Swiss mountains and peppered with a few thousand meters of altitude. This is an announcement and a challenge at the same time. To get a tad more concrete, Hannes plans to participate in the Alpen-Bikeathlon next summer and aims for the first quarter of the ranking.
The planning phase
A solid project must be planned cleanly. Here time and money to save would be wrong. First, it is about material procurement. Hannes travels from specialist dealers to specialist dealers, is able to advise on the quality of the basic materials and translation technology, as well as the refinements in the braking systems of modern bikes, and drives about ten models to the test. He finally decides for a Roadrunner Ultimate with carbon frame and high-end braking system.
The right outfit may not be missing. With the gym shorts from the study and an old advertising t-shirt from the 90er, there is no longer a state to do. So he buys in the shop even a Renndress Bike Passion with integrated ventilation system in fashionable colors. The DVD "Efficiency in pedal pressure" shows Hannes on his PC impressively, which movements he should internalize in detail.
Flanking marketing measures
Basically Hannes is aware that he does the sport for himself and his health. But as in any area, sport is not just about doing good, but talking about it. The environment should perceive that you (s) are with the people. He screws his luggage bike carrier on the car roof. Of course, not a cheap model from the hardware store, but the right quality product.
This carrier remains on the roof, so that in the underground garage of his company everyone understands that Hannes is so intense biking that it is not worth to dismantle the carrier each. For this it seems absolutely important that he inaugurates his colleagues during his breaks. And of course "by-the-way" sometimes leaves a PC expression on "XXL bike tours" in the printer. He is already looking forward to answering the question "who owns this expression?" "Me" in the open-plan office. Well, marketing is not everything - but without marketing everything is nothing.
After the week-long goal setting and planning phase, the time is there to subject your bike to a field test, including the whole equipment. Hannes puts the bike on the car, pulls the figurbetonten Renndress and goes to the country. As soon as he had parked at the edge of the forest, a barking, sharp dog approached with strollers in the tow.
The mutt looks as if he thinks: "ah, again a biker, great calves, looking forward to biting". Hannes stays in the car. He does not like the prospect of a closer meeting with the dog. He did not think through this scenario. He immediately stops the exercise and drives home to search an internet article about "Living Together for Dogs and Bikers." He is happy to close this planning gap and says comfortingly: "especially with such important projects you really do not have to rush things".
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