M-PESA - Kenya's pioneering role in mobile payment: driver of innovation instead of stone age village


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If you go to Kenya, you will quickly notice how omnipresent mobile payment with your mobile phone is. Unlike in Germany, where the introduction of corresponding functions has been a subject of great controversy for years. Is Germany missing a trend that led to a small economic miracle in Kenya?

M-PESA - Kenya's pioneering role in mobile payment: innovation driver instead of stone age village M-PESA020

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Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.

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SMS payment NFC chip

Overview

The Kenyan mobile payment model is very simple, it works with SMS and with every mobile phone. Expensive smartphones do not need the users.

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In Germany, on the other hand, the industry relies on NFC technology, with which, however, far too few mobile phones are equipped. Also Apple's current iPhone does not have an NFC chip yet. The pain threshold for trading to introduce the necessary infrastructure lies with ridiculous 5% NFC-enabled mobile phone. And this threshold is not yet reached.

Germany: too many possibilities

Overview

The number in direct comparison to Kenya shows how much the Company in this country have to lower their expectations - and where the rabbit is in the pepper: There are too many competing payment systems, under which customers can choose.

This makes it difficult for companies to establish a standard and as a result, no one is willing to invest in the appropriate infrastructure.

The skepticism is great

Overview

In addition, there is the great skepticism with which the topic is addressed here: As I was able to experience at Omnicard, many companies see no future in mobile payment; and also if the customer has the plastic cards anyway.

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By the way, by the way, in the case of the doomsayers are the banks, perhaps also because they fear for their business - even if the Sparkasse has just started a pilot project for mobile payment.

Do not worry about data gagging

Overview

On the customer side, on the other hand, the security concerns, the well-known German fear: Who would like to trust in a smartphone in Germany all his life? To be honest, I am also skeptical.

However, the Kenyans I've talked to are not worried about this issue - even though Vodafone has in the past been struck by a somewhat peculiar notion of privacy and is also venturing far into net neutrality.

M-PESA - Kenya's pioneering role in mobile payment: innovation driver instead of Stone Age village M-PESA - Kenya's pioneering role in mobile payment: driver of innovation instead of stone age villageM-PESA - Kenya's pioneering role in mobile payment: innovation driver instead of Stone Age village M-PESA - Kenya's pioneering role in mobile payment: driver of innovation instead of stone age village

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The dilemma of saturated markets

Overview

Overall, the example of mobile payment is very clearly the dilemma of a saturated market in the industries. The discussion on mobile payment methods has been conducted on the Omnicard and elsewhere since 10 years, but only too small steps are taking place.

Because there is already a good infrastructure for financial services, there is no need to introduce new payment procedures. Because the customer always chooses the payment option that seems most practical to him.

Above all, the banks are blocking themselves

Overview

Mobile payment options are due to the associated high technical effort in Germany rather not. Therefore, the demand is missing and on the contrary, in view of the competition, there is still the danger of Verzetzlung. Therefore, the companies do not move and everything stays the same.

As it also shows on the Omnicard, it is above all the banks that lock themselves. Even if the savings banks have just launched a pilot project with which they want to implement mobile payment nationwide - one might suspect they are afraid to give their market leadership in money management to mobile operators, as is the case in Kenya.

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Kenya: The pure need as an innovation driver

Overview

In Kenya, with its much poorer infrastructure, customers' willingness to innovate is much higher. At the same time, operators were forced to find a simple solution, such as paying via SMS, because more complex systems would not have worked: people simply have no money on expensive smartphones.

The mobile payment idea therefore fell on fertile ground and flourished magnificently. As is often the case, pure economic necessity becomes a driver of innovation, while saturated markets need to be careful not to be de-linked.

In Germany, for example, at the Smart Card Conference Omnicard in Berlin, representatives of IT and communication companies, banks and institutions spend three days discussing technical innovations such as mobile payment functions by mobile phone, which are still in their infancy in Germany. In East African Kenya, the Masai are (not only) far ahead of us.

M-PESA - Kenya's pioneering role in mobile payment: innovation driver instead of Stone Age village M-PESA - Kenya's pioneering role in mobile payment: driver of innovation instead of stone age village

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M-PESA - Kenya's pioneering role in mobile payment: innovation driver instead of Stone Age village M-PESA - Kenya's pioneering role in mobile payment: driver of innovation instead of stone age village

Stereotypes and reality

Overview

So-called Third World countries are often seen as backward and the Maasai, an East African nomadic people, is considered by many to be the epitome of the Stone Age nomadic way of life.

In fact, the Masai traditionally have little stone age, since they had, for example, blacksmiths and cattle. That clichés do not always have to be right, we have not known since the satirical heating collection campaign that South Africans organized for Norway.

Innovation instead of Steinzeitdorf

Overview

Because even if we have visited such a Stone Age nomadic village, Kenya as far as the mobile, cashless payment by mobile phone, far ahead of us; I was able to convince myself of that during my last visit:

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Bank vending machines or even stores are sought in vain in the vast steppe. But there are M-PESA agents in almost every settlement along the dusty dirt roads - as here in Mbirikani, which is mostly operated by Maasai.

M-PESA - Kenya's pioneering role in mobile payment: innovation driver instead of Stone Age village M-PESA - Kenya's pioneering role in mobile payment: driver of innovation instead of stone age village

M-PESA - Kenya's pioneering role in mobile payment: innovation driver instead of Stone Age village M-PESA - Kenya's pioneering role in mobile payment: driver of innovation instead of stone age village

What is M-PESA and how does it work?

Overview

M-PESA was launched in Kenya in early 2007 by the Kenyan mobile operator Safaricom, now a Vodafone subsidiary. With this system, the Kenyans can perform basic functions of money transfer and private cashless payments via mobile phones without the need for a regular bank account. Uta Hergenroether describes exactly how this works in the Betterplace Lab:

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"Anyone who has a cell phone or knows someone who has one and can send and receive text messages can use M-PESA. Customers who want to transfer money can register for free at Safaricom for the M-PESA service and customize their SIM card. Then they get a PIN for their phone number, which is needed for each transaction. Now money can be charged as needed and sent or received via encrypted SMS for a small fee within your own country. Here, the deposit and "storage" of money on the phone is free. For cash payment you look for so-called M-PESA, the full-time Internet cafe owners, gas station or pharmacy owners can be. These paid a one-time fee to Safaricom for the operator license (and associated IT device). There are now almost 40.000 of these agents in Kenya, who also offer their own mobile services to money-backers who are not themselves M-Pesa customers. "

The economic miracle of Kenya

Overview

The ease of use (overview of all functions thanks to the very worth reading post including comments by Andreas Fischler) should be the reason why, following various media reports, an economic miracle has broken out in Kenya. People save money and women start businesses, which is like a small revolution.

According to Wikipedia, M-PESA now has 15 million users, which is around 80% of mobile phone customers. Vodafone now wants to export the successful model to other countries. For comparison: only 15% of adults have a bank account at all.

M-PESA - Kenya's pioneering role in mobile payment: innovation driver instead of Stone Age village M-PESA - Kenya's pioneering role in mobile payment: driver of innovation instead of stone age village

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  1. Taxforce

    That this article has not been commented yet, clearly shows that in Germany far too much is accepted as an alternative. Too few think about new ways. Here financial service providers could be hit, in which strong competition arises.

    • Simone Janson

      Hello Taxforce,
      that is precisely the point that the banks here want to secure their benefices. But also the concerns of the customers and eg of the retail trade are great: In many restaurants and even in the supermarket you can not pay with 5 or 10 euros with a card, because the company costs too much.

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