Women's quota for role models: what companies and the media can do

Work better, information as desired! We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships, for example, and belongs one of the top 10 female German bloggers, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright:  Artwork created as part of a free collaboration with Shutterstock. ,

With the help of an implicit association test, we wanted to find out whether subjects, after submitting images of well-known female executives, were able to join women at a similar speed Guide associate like men.

Best of HR – Berufebilder.de®

Here writes for you:


Prof. Dr. Niels van Quaquebeke 46Prof. Dr. Niels Van Quaquebeke Professor for Leadership and Organizational Behavior at the Kühne Logistics University.


From the author:




Why this study?

In fact, after submitting images of well-known female executives, women associate their sexmates with similar speed Guide like men. However, this effect was more pronounced among the participants, while no significant change in response time was found in the male participants.

Our findings are discussed in more detail in the Journal of Work and Organizational Psychology A and O (Volume 54, Number 3 / 2010).

Pictures can influence our thinking!

We conclude from this result that visual representation of women in leadership positions might be appropriate to change leadership prototypes in favor of women.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Although specific gender differences have not yet been conclusively clarified in the intervention, the present results at least suggest that the method could be particularly suitable for female recipients.

Women dare themselves to themselves!

In spite of this possible limitation of the efficacy to a gender, the results are nevertheless relevant to the practice, because not only do women often decide about the promotion of other women, but they also choose their own path.

Existing stereotypes thus have an impact not only on the career path of women, but also on women themselves, leadership positions are often not enough, and tend to underestimate their own performance.

How the Stereotype Threat affects your own thinking

Powell and Butterfield, in this context, argued that people who do not agree with the existing stereotype of a senior executive tend to refrain from pursuing this career path.

Claude Steele coined the term stereotype threat for the process behind it. People who have been exposed to negative stereotypes about their group for a long time internalize these stereotypes and thus feel that they are not up to the task.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

If you do not like the picture, you do not want to make a career!

It is therefore not surprising that women who define themselves through their female gender roles are more likely to retreat from leadership roles. This is also supported by a recent study by Bosak and Sczesny.

This showed that female students are still less likely to assume leadership than their male students. Interventions such as the present could thus empower women from the inside to strive for leadership positions or at least not to experience them as incongruent.

More women in communication

Our recommendation in the sense of an equalization of the Equal Treatment Act is thus that private and governmental organizations, should they be interested in a more subtle demand of their female employees, should increasingly represent women in their corporate communication in the role of leadership.

Here, for example, company brochures, company websites or training documents could be used. According to our assessment, women should not be salvaged as quotas, but, as a matter of course, be represented as part of the management days of the company.

Change the image of women in the media

Mass media were also in demand, because the portrayal of minorities in mass media has often been criticized as strongly stereotypical in the past. In this context it would, of course, have been interesting to consider the prototypical picture of a political leader before and after the appointment of Angela Merkel as chancellor.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

It is to be assumed that the Chancellor of Merkel and her attendant presence in the media has had a clear influence on the image of political leadership in Germany and will continue to have.

Quote: Not mandatory, but helpful

In the sense of a final analysis, it must be said that the requirement of women does not necessarily have to be prescribed by quota. Our results suggest that more subtle forms of promotion can also be successful.

Still, the rocky road for women to leadership positions, which Alice Eagly aptly describes as a labyrinth in her book “Through the Labyrinth: The Truth About How Women Become Leaders, published by the Center for Public Leadership”, may or may not be smoothed out Turn into a fast lane - but neither is it for men.

More knowledge - PDF download, eCourse on demand or personal advice

Offline download: Download this text as PDF -  Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Simone Janson

    Series & Study: Quota for women as role models? Result: What companies & media do ...

  2. Competencepartner

    Series & Study: Quota for women as role models? Result: What companies & media can do ...

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.