Knowing the right people is good for the career and is also becoming increasingly popular Application important. Because thanks to so-called Employee referral programs now the colleagues in spe on job search. This is worth seeing, a recent study including Top 15 employers.
No chance without vitamin B?
When I wrote a contribution for DIE WELT to the topic "Jobsuche per Networking" some time ago, the negative comments almost jumped over: Impossible is that, that would not work, that now without nepotism no chance for a new job have.
For me, these comments are so impressively stuck in the memory, because they show how strongly the opinions on this topic go apart: What is a horror show for the one appears to the other as an ideal recruiting form.
What do employee recommendation programs do?
I have just come together in the last few months Company who already successfully practice this form of recruiting. Travelbird for example, or Plista, Your opinion: In a company, the employees themselves know the best way to know which colleagues fit particularly well into the team in specific, but also in terms of expertise.
Travelbird, for example, pays a bonus in the course of a staff referral program, when someone is recommended for jobs that are difficult to fill, as in IT, who gets the job - and has proven himself. That sounds logical and actually very reasonable.
Vetternwirtschaft as an integral part of the recruiting?
The exciting thing is that the alleged nepotism is thus an integral part of the recruiting process - and the systematic employee recommendation there is also criticism.
Because the method has its faults like the management consultant & Best of HR - Berufebilder.de-author Anne M. Schüller explained:
"The true secret of success of the referral is based on voluntariness." If the referral recipient learns that money has flowed, it can suffer from credibility and trust, they develop reservations and, in the end, prefer not to follow the not-so-disinterested advice. "
Study shows: Better opportunities with contacts
However, such referral mechanisms have long been an integral part of the application process of many companies, as now an evaluation of the job and career platform Glassdoor shows.
The chances of a job offer for applicants are therefore higher if they were recommended by an employee of the company before the interview. Applications without prior contact with company representatives or recruiters are associated with a significantly lower probability of actually receiving a job offer.
In the study, the most frequently identified starting points for discussion talks were identified from the 440.000 evaluations of discussion talks, which workers have shared on Glassdoor.
The second step involved recording how many of the shared job interviews were successful and led to job offers. A linkage of these data using a regression analysis shows that employee recommendations increase the chance of a job offer for applicants statistically significantly by up to 6,6 percent.
15% less chance of acceptance without "friends" in the company
Applicants who have been invited to a job interview via HR intermediary agencies have an average chance of up to 5,3 per cent to get a job offer.
The same applies in the event that jobseekers have been invited to the interview after previous personal contact with company representatives, for example at job fairs:
This increases the chance of a job offer by up to 3,9 percent. Compared to this, the chances of a job offer for applicants who did not establish a personal contact with company representatives or employment agents prior to the interview are significantly lower. They are up to 15 per cent below the pledge probability of the average candidate, who shared his experiences at Talking Talk on Glassdoor.
Which employers would recommend employees?
By the way, this can also be done the other way round by recommending the right employers to their friends - of course including a short or long talk about the pros and cons of the employer, so to speak employer branding with a short glass of beer.
At Glasdor, employees can also specify whether they would recommend the employer to their friends. The highest recommendation rate for German employees with at least 25 ratings * is provided by Deutsche Vermögensberatung and Audi.
Top 15 companies according to employee rating
And these are, according to Glasdoor, the top 15 employers with the highest recommendation rate - based on feedback from employees in Germany:
- German financial consulting
- ZF Friedrichshafen
- Robert Bosch
- REWE Group
- KPMG International
- Infineon Technologies
- Deutsche Bahn
More information? Take advantage of our e-courses & personal advice