No chance without vitamin B?
When I made a contribution for some time ago DIE WELT wrote on the topic of “job hunting via networking”, the negative comments almost rolled over: It was impossible, it would not be possible that without nepotism you would have no chance of a new job.
For me, these comments are so impressively stuck in the memory, because they show how strongly the opinions on this topic go apart: What is a horror show for the one appears to the other as an ideal recruiting form.
What do employee recommendation programs do?
I have just come together in the last few months Company who already successfully practice this form of recruiting. Travelbird for example, or Plista, Your opinion: In a company, the employees themselves know the best way to know which colleagues fit particularly well into the team in specific, but also in terms of expertise.
Travelbird, for example, pays a bonus in the course of a staff referral program, when someone is recommended for jobs that are difficult to fill, as in IT, who gets the job - and has proven himself. That sounds logical and actually very reasonable.
Vetternwirtschaft as an integral part of the recruiting?
The exciting thing is that the alleged nepotism is thus an integral part of the recruiting process - and the systematic employee recommendation there is also criticism.
Because the method has its pitfalls, as the management consultant and Best of HR – Berufebilder.de®-author Anne M. Schüller explained: “The real secret of success in recommending is based on voluntary action. If the recipient of the recommendation learns that money has flowed, credibility and trust can suffer. You develop reservations and ultimately prefer not to follow the not entirely unselfish advice. ”
Study shows: Better opportunities with contacts
However, such referral mechanisms have long been an integral part of the application process of many companies, as now an evaluation of the job and career platform Glassdoor shows.
Thus, the chances of a job offer for applicants are higher if they were recommended by a company employee before the interview. By contrast, applications without prior contact with company representatives or recruitment agencies are significantly less likely to actually receive a job offer.
In the study, the most frequently identified starting points for discussion talks were identified from the 440.000 evaluations of discussion talks, which workers have shared on Glassdoor.
The second step involved recording how many of the shared job interviews were successful and led to job offers. A linkage of these data using a regression analysis shows that employee recommendations increase the chance of a job offer for applicants statistically significantly by up to 6,6 percent.
15% less chance of acceptance without “friends” in the company
Applicants who have been invited to a job interview via HR intermediary agencies have an average chance of up to 5,3 per cent to get a job offer.
The same applies in the event that jobseekers have been invited to the interview after previous personal contact with company representatives, for example at job fairs:
This increases the chance of a job offer by up to 3,9 percent. By comparison, the chances of getting a job offer from applicants who have not established personal contact with company representatives or employment agencies before the interview are much lower. It's up to 15 percent below the average candidate's promise to share Glassdoor's job interview experience.
Which employers would recommend employees?
By the way, this can also be done the other way round by recommending the right employers to their friends - of course including a short or long talk about the pros and cons of the employer, so to speak employer branding with a short glass of beer.
At Glasdor, employees can also specify whether they would recommend the employer to their friends. The highest recommendation rate for German employees with at least 25 ratings * is provided by Deutsche Vermögensberatung and Audi.
Top 15 companies according to employee rating
And these are, according to Glasdoor, the top 15 employers with the highest recommendation rate - based on feedback from employees in Germany:
- German financial consulting
- ZF Friedrichshafen
- Robert Bosch
- REWE Group
- KPMG International
- Infineon Technologies
- Deutsche Bahn
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