Escape to the front?
Individuals usually start with an order-specific work. Projects or orders from customers are processed. This pattern is identical, whether it's a craftsman, a web designer or a lawyer. If you have too much or too little orders, normal self-employed quickly get into stress.
How can you avoid order fluctuations? Would growth be a solution? Sooner or later each individual entrepreneur will ask himself: Do I stay alone or do I build a company with employees? But even if this option is thought through, most self-employed people do not change their way of thinking. They remain in the working mode: to win orders, to process orders. And thus they only increase the fluctuations in their work field when they take employees there.
Solopreneurs change the game rules
Understanding your own pattern and building things differently is what we call "smart". Self-employed people can think in a more entrepreneurial way. In our book "Solopreneur" we have described entrepreneurs across different industries who have rewritten the rules of the game.
There is a lawyer who starts programming and reaches a Google Top 5 position in his legal area. With an offer that has little to do with the old job logic. There is an IT developer who stops the programming to bring her own organic wool collection to the market. Or a trouble shooter from the auto industry, who suddenly suddenly develops completely different working patterns via a podcast. And these smart cases are just three of many.
Reversal of order direction
It is important to us that you can turn around the order direction and thereby steer your business differently in the future. Self-employed persons are self-employed who set up their own brands or projects in such a way that they control the company themselves, not the orders of the customers. Advantages of a solo preneurship:
- to follow his own biography
- own brands and products
- of service providers
- to choose one's own place of work
- with components smart to organize
- free from foreign investors
This and a whole series of other points mean that more and more freelancers and founders are now making their way solo and consciously choosing the methodology of solopreneurship. All of this starts with developing your own products instead of selling them for service.
And how about the team?
The fact that entrepreneurs build their own brands and business ideas is not new. Usually, however, they do it from the currently common start-up logic. In this, a solid team and a lot of starting capital play a decisive role. Solopreneurs do not. Why? Since we ourselves are solopreneurs, we have already taken this decision and can tell you why we operate our companies solo. The bottom line is a question of willingness and energy. Do I have the will to manage a team or not? We do not have that anymore.
People are an exciting topic. We like to accompany entrepreneurs on their way. People in a business can also be very stressful. It is exhausting to build a team, involve others in decisions, and keep the whole group together in the black figures.
The alternative is not to try. Solo preneurs work well with others. But they rely on a flexible, smart structure. Without traveling with other co-partners and employees accelerates immediately. You can decide faster and more directly. Solo you are really independent and can decide alone. Working solo saves energy. Hardly anything challenges our brain as much as decisions and groups are not always the best decision makers. An advantage we do not want to miss anymore.
Break the team myth
Is a soloCompany but useful? Are not companies with teams stronger? The start-up scene argues the other way round. You can hear sentences like: "Only in a team can you make breakthroughs", "To be creative on your own is not possible". that is not right. Do not fall for the team myths.
Solopreneurs decide alone and they also define the criteria for quality on their own. This is a huge competitive advantage. They can make decisions clearly and strongly. The result is authentic and strong offers.
The 5 Solopreneur grades
In order to work out the advantages and possibilities of a solo preneurship, we have evaluated the experiences of recent years. We have discovered five types, the producer, the dealer, the expert, the problem solver, the creatives. In these five profiles it is particularly easy to scale alone.
This means: To use modern tools to build up the way a large company processes-oriented business. As soon as this has been achieved, Solopreneurs are more stable than traditional ones: they no longer work for individual orders, but for their own brand, thus taking the step out of their normal self-employment.
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