The prejudices about valuation portals continue to be large
On opinion platforms such as Kununu, Jobvoting, Bizzwatch, MeinChef and MeinPraktikum, only frustrated and vengeful alumni drift around? Not even close! By now, most portals have at least the larger ones Company already enough experience reports that show a current mood - peppered with clues as to what the leaders could change.
Also, practiced readers are not stupid. The intention of a competitor and his seriousness glimmer quickly. There are also rules for the choice of words. Concrete names, for example, can not be mentioned on purely legal grounds.
These are just individual opinions? Every opinion is valuable if it is differentiated and detailed, and if it describes the evaluated aspects in detail. Even if the entries are very subjective: Potential applicants can now finally get a first impression of the working atmosphere of a company in advance - and gain an impression of whether the company suits them or not.
Fake reviews are only of short success
Many opinions are manipulated? The good portals have security and control software through which all ratings run before the release. Manual checks are then carried out. Finally, there is a reporting function so that unmasked counterfeits can be removed quickly.
"Currently, around 90 percent of incoming ratings meet our guidelines. For the rest, we ask the users to adapt their testimonials to our guidelines. In addition, one must not forget that fake reviews are only of short success. If a supposed top employer can not keep what is published, it will come to light immediately from the disappointed employee, "says Tamara Frast, social media manager at Kununu.
The hype about the employer review portals sets itself soon? I doubt that very much. It goes without saying that it is part of GenY's lifeworld to share their opinions, advice and advice on relevant websites. This is their way of gaining recognition and building their reputation in their social environment.
The opinion on portals keep in mind
A representative survey conducted by Bitkom, the ITC industry association, among 778 Internet users has shown that one in four users are informed about potential employers through evaluation portals. A total of seventy percent of those who actually intended to change jobs have been influenced by such assessments in their decision. Such portals pay off for all those whose scores are above average.
But the most valuable thing for a company is the unvarnished mood of the employees. There is also room for improvement, which may not appeal to anyone internally, can be detected through such portals. Last but not least, positive reviews are just the kind of advertising that makes a company attractive to new talents. And beyond that: Customers, investors and the media read that too.
Companies should therefore always keep an eye on the opinion on the Web. An opinion account should also be requested. For positive comments one can then thank. Negative evaluations should be constructively answered and reacted to harsh criticism. Everyone knows: Exclusively enthusiastic employees are nowhere. Untroubled acts and the club lawyer often aggravate collisions only. Instead of hunt for the one who makes a grievance public, one should better take care of the disgrace.
How to actively invite employees to a review
If employee loyalty, motivation and employee engagement are true - and only then - does it make sense to invite the workforce to evaluate your company on Kununu and Co. Give a plausible reason why that is so important, this increases your chances considerably. Our brain loves reasonings so it knows why it should take action at all.
For example, write this way: "We urgently need more talent to complete our existing high-performance team. And because the best are pre-communicating on the web, a few more stimulating reviews on ... can help us all a lot. So if you like, then ... "
Now a brief description of how everything works so that the whole thing is as simple as possible for everyone. But never offer money or goodies for good reviews. Something like this gets very quickly to the public. And then trouble is pre-programmed. A shitstorm is often the result.
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