[Founder Report] How to finance an eCommerce business?



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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
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After getting the commitment to the Exist Founder Scholarship, we did not hesitate for a long time: I quit a few days later and together we focused on preparing Amoonìc for the online journey. [Founder Report] How to finance an eCommerce business? [Founder Report] How to finance an eCommerce business?

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Here writes for you: Sabine Linz is a graduate in communications and marketing / PR manager. She worked for Siemens or women before she founded the online jeweler Amoonìc. Profile

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What is EXIST?

Overview

The EXIST Founder Fellowship is a funding program of the Federal Ministry of Economics and Technology and is co-financed by the European Social Fund.

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A total of three people can receive the scholarship for one year and receive a monthly gross 2000 Euro. In addition, material and coaching fees are to be used for the technological elaboration of the concept and the structure of the company.

Who can get EXIST?

Overview

There are a few requirements to be met. Fundamentally, it is important to have a university degree, not to have left university for more than 5 years, and to have an innovative and technology-oriented idea.

The tip of Michael we noticed immediately. After we Mrs. Prof. Dr. Kathrin Möslein from the University of Erlangen as a mentor, we wrote a sketch of the idea and submitted it to the project sponsor.

A dream becomes true

Overview

For us, it was clear that we would implement our dream of 100% when the scholarship was approved. I still remember exactly the day when we learned that EXIST is granted.

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I called at the time from my office at Fraunhofer during my lunch break the project carrier. To be able to terminate the deadline, I had to call and was naturally super excited. The man on the phone had understanding and rummaged out the application documents.

The tears ran down my cheeks

Overview

After hours he was back on the phone and said the application was approved. I was in tears for joy. As much as I loved my job, I was all the happier to start my own business and concentrate completely on Amoonìc.

When I called Olga to tell her the decision, we were not in a position to talk to each other. She just screamed and I was crying. After an hour, we were able to talk to each other to look forward to our common future.

Decisive: the product presentation

Overview

Technically, we had to organize our e-commerce platform so that customers could choose from a variety of custom jewelry designs and customize them to their personal needs through the selection of precious metals and gemstones.

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For each configuration, the user will be shown the matching product images in photorealistic quality.

How is the order?

Overview

After receipt of the order, the piece of jewelery for the customer is produced "on demand". This means that stockpiling can be dispensed with, as Amoonìc sells virtual products that are only produced after the order has been received.

The platform is based on Magento software. It is an open source framework for the development of e-commerce systems. Magento is available as both commercial licensable software and Opensource E-Commerce Edition, which Amoonìc uses.

Magento as an open source eCommerce system

Overview

Magento is currently the most comprehensive system with the largest user or developer community among the eCommerce systems available as open source variants.

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Due to the large developer community, there is a lot of information about the system and a large number of ready-made modules that can be used and used, for example, for payment processing or for the integration of sales vouchers.

Product presentation with individualized CAD and rendering systems

Overview

The Amoonìc product presentations are generated using CAD and rendering systems, and we have incorporated these programs into a custom rendering automation system.

We have tailored the system to meet the needs of our customers in order to quickly create designer jewelery in a top image quality.

How Exist helped us

Overview

EXIST enabled us to build the Amoonìc company and go online with 2011 in October. Our head office is in Nuremberg. With EXIST, it has been possible to finance three people for one year who have been able to work full-time with Amoonìc, and that's a lot of value.

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We owe a lot to EXIST and recommend anyone who has an innovative and technically oriented idea for the scholarship apply, Today Amoonìc is one year old and we are proud of what we have achieved so far.

A dream becomes true

Overview

We were able to realize our dream, build up an extensive product portfolio, rent a nice office, win great employees (such as our diploma jewelry designer Silke Rehermann) for us, put a lot of time and money into development and technology.

Now, we plan to become the largest online jeweler for customizable real jewelery in the premium segment.

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  1. Sabine Linz

    Hello Mrs. Kuttig,

    Thanks for your comment. I am glad that you liked the article.

    Best regards,
    Sabine Linz

  2. Evelyn Kuttig

    This is a positive report with information content. Congratulations on the successful cooperation, Ms Linz ;-)

    • Simone Janson

      Hello Mrs. Kuttig,
      Thanks for the comment. I will inform Ms.
      SJ

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