Authenticity or skillful staging?
Some time ago at re: publica: nice people, everything cool, easy-going, casual. Only one thing irritated me: there was actually no business dress code - but somehow it did: an underdress code!
You know that at certain events everyone walks around with a tie and collar and you feel like the well-known colorful dog if you don't meet the dress code. It was exactly the same at re: publica, only the other way around: everyone was walking around in a relaxed manner. You can find that nice now because people act as they are in their private lives, quite authentically.
Beware of manipulation
But it must not hide the fact that it is, just for Company is also a business event. Therefore, the casual is just a dress code - a kind of underdress code! Casual dress code at the re: publica is just a coherent staging - also because the few panty braces fell out of the frame as particularly bourgeois. Although I personally find ties and suits more authentic at a business event ...
My thoughts also fit well when I attended a lecture by Miriam Meckel: When the speaker set up, I spontaneously thought: "Which student is coming now?" And was then positively surprised that it was Miriam Meckel. From a distance and with her jeans and shaks, she just looked like a student - and many may have thought that to be cool, I think that's exactly what a skillful ingenuity of authenticity is - apart from the fact that the lecture was really worth seeing.
Does dress code have to be boring?
But does business fashion really have to be boring? Not everyone is running around in a job wearing a suit or costume - if you look around in other countries, for example, you will find that office clothes have to be anything but boring. In Dubai, for example, the sheikhs also wear their traditional costume at the business meeting - the local business fashion. Incidentally, I find African business fashion even more interesting, as I was allowed to examine it at some conferences of the UN: Colorful, colorful - and not boring at all.
Or to put it in the words of Dita von Teese in your book "Beauty & Glamor: My Secret for Extraordinary Beauty" (published by MVG 2017):
So you want to tell me that Marilyn Monroe, Hedy Lamarr or Rita Hayworth are wrong? I think they did exactly the right thing. Through the magic of their beauty and with the help of some measures that were quite extreme at the time, they turned from ordinary mortals into real goddesses. No one would ever see me in a worn dress or sweatpants - not even Alistair, my cat. A rushing satin morning skirt can be found for little money on Etsy or in vintage shops and puts you in the right mood for a great evening ... or morning. Beauty, glamor and luxury do not depend on your account balance. Real luxury is to use the silk dress or the fine tea cups every day. I'd rather wear a second-hand dress or a bright red 5 $ lipstick than the hottest jeans brand.
Be authentic: First think about who you are
In the end, it's probably something completely different: namely that everyone does what suits them best. I recently discussed Twitter with a friend who had published a novel. The question was how to advertise the novel via Twitter. So we discuss whether it would make more sense to tweet as an author or as one of the characters in the novel, so as to get the reader straight into the book.
Then she made the ultimate statement, I think, on the subject of social media marketing: "I have to think about who I really am!" Because I think the question must be that of every company and every person who works in does some form of marketing and this applies particularly to social media marketing: "Who am I actually?"
The appearance must fit the person
This is, so to speak, the basic prerequisite for getting across authentically - and authenticity is important in order to be successful at work with its appearance. This also means that everyone does it differently: At Miram Meckel, it is perhaps the jeans for the lecture that look authentic and Dita von Teese would put on a silk dress in the same place.
But the crucial thing is: If careless clothing is given, it is again not original and creative, but often simple - careless. And who wants to look sloppy at work?
Be authentic through clothing: ask yourself the following 6 questions
So if you are considering how best to work in business, you should ask yourself the following questions:
- Who or what am I?
- What image do I have?
- What image do I want to have?
- How do I convey this image to others?
- What clothes help me to convey this image?
- How do I communicate authentically to do justice to this image?
Ultimately, and this is the interesting thing, all statements can be reduced to a single, simple phrase: "I have to think about who I really am!"
Text as PDF, book or eCourse on the topic or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.
Book on the topic with discount: This text is also available in book form and you can buy the title here in two languages. You can also preview the book first look at and then purchase directly on the book page with a 20 percent member discount.
German edition: ISBN 9783965960961
English version: ISBN 9783965960978 (Translation notice)
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).