How to successfully finance a creative idea: report two Crowdfunder

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Crowdfundig is something that is talked about when it comes to financing small, creative and independent ideas. However, not all projects are successful: How was it posed? An experience report.

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Katharina Maria Zimmermann and Vera Bachernegg have published various travel guides together.


Crowdfunding: no self-runner

Anyone who thinks that a successful Crowdfunding action requires only one page on a crowdfunding platform is wrong. That includes much more. Because crowdfunding is not finished with setting up the page and the shooting of a video. The action is not a self-running.

Very important for the success is the vision behind: Our was a Cornwall travel guide, as the world has not seen him - just young, fresh, crisp. The idea came to us on a graduation trip, as it happened to us more by accident to Cornwall.

From the vision of crowdfunding to the finished travel book

The rugged coastline, the vigorous surfers and the fantastic food enchanted the two. It quickly became clear: "We have to tell all Austrians, Germans and Swiss." And how could this be done better than in book form?

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We wanted to get the fixed costs for printing and design via the crowdfunding platform Startnext and sponsors. There, we 2012 135 "sponsors" in the fall, which activated in advance books, eBooks and organic cotton T-shirts. With that money, it was clear: The pressure could be financed this year.

Consciously focused on social media

In the 8 weeks, which last year represented the hot phase of Crowdfunding, we were in constant contact with bloggers and journalists. In this way, we were able to do it in about 25 online, print and radio media such as Just Travelous, the Woman Magazine or Radio Ö3.

In our communication, we deliberately did not concentrate on the 'classic media' and spread a lot about social media channels. It was clear to us that our target group could be reached via Twitter, Facebook or Tumblr.

Successful through networking

In addition, it was necessary to raise additional sponsors in Cornwall. The tourism businesses in England were a bit stingy. Fortunately, Cornish Mining, South West Coast Path, Hostelbookers and Newquay Airport jumped on the Eat Surf Live Boat, so that in the end, our baby book Eat Surf Live saw the light of the book world - lovingly designed by Verena and Christina Michelitsch and Georg Liebergesell.

Probably helped us, that we have long been in the service of Nomad Earth - the online magazine for sustainable travel and so already had a corresponding network. And that Katharina's father had a printing house where we could print the book cheaply on site.

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Travel book with ecological background

The travel book Eat Surf Live also appeared with an ecological background. We also focused the tips in the book itself on a sustainable, thoughtful lifestyle as you explore the coasts of Cornwall.

The book concept is also different. Instead of staying with historical lists, we would rather tell the stories about life and the people in Cornwall. The ecological aspect always plays a role. Points such as naturalness, fairness to the inhabitants, cultural curiosity, a sense of discovery and gentle tourism are among the cornerstones of Eat Surf Live.

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