Trend instead of mass market
The trend is increasingly focused on specific products and services rather than the mass market, communicative co-operation rather than advertising campaigns, cooperation instead of competition, solid financing instead of overdrawn credits.
There is even a separate legal form - but that was so far completely unpopular. The company form, which allows participation, participation and co-responsibility, has been around since the 19. Century: the cooperative. It just needs to be rediscovered.
Independence makes cost-effective
Freelancers from the IT industry founded 2004 in Bremen to provide IT services to their members. The basic idea was to become independent of professional mediators.
Because in the German IT market specialists are usually mediated by recruitment agencies or project exchanges, which earn a lot of money: "We want to eliminate this intermediary trade through direct marketing and thereby increase the income of the members, but also their competitiveness," explains Manfred Feige Motivation.
Knowing every specialist personally, Jariva eG can tailor customers, projects and experts - faster and more efficiently than big intermediaries. And the freelancers can pass on their cost advantage to their customers. Moreover, through division of labor and cooperation, members are able to accept larger and more complex projects.
Difference from stock company
Jariva even provides for representation in case of illness. And: Especially in case of problems and crises, the community helps each other, because the comrades with help and advice are on the spot. Jariva deliberately decided on the corporate form of the cooperative: "We wanted to use synergies together. And the life purpose of a cooperative is simply to promote its members economically, "says CEO Feige.
This is exactly what distinguishes cooperatives from other legal forms, such as the company itself. Although both company forms are the members of the Supervisory Board and the Board of Management, and the most important body is the General Meeting of Shareholders, And in both company forms, one acquires business shares, which is called shares at the AG. End of similarities.
Anti-capitalist or not?
A cooperative is not so anticapitalistic as it comes at first sight. For example, she has a lot in common with a company. But there are also some elementary differences. What is the better system?
Let's say: The Eichborn AG, which had chosen this legal form to be independent from large publishing houses, has recently filed for bankruptcy. The TAZ as co-operative continues to operate as one of the few media houses in Germany. But where are the differences between the two legal forms?
Difference to AG
The essential difference between AG and eG (Registered Cooperative) is how the shareholder can exercise his influence. In the case of the AG, voting rights are linked to the share. So the biggest influence is who owns most stocks. This principle is clearly recognizable at the general meetings of the large German stock corporations.
An example: 6.000 smallholders agree to a no. A shareholder from the first row agrees with yes. The Assembly Leader then announced that the decision had been adopted. The gentleman from the front row represents a company holding 91 percent of the shares.
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