Concept Create Practice Tip: Conception under time pressure



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Reprint: This text is from the book "Konzepte ausarbeiten: Tools und Techniken für Pläne, Berichte, Bücher und Projekte (2004)" by Dr. Sonja U. Klug, published at BusinessVillage Verlag, and was left to us for reprint.
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A good, sound one Concept helps us to structure our further course of action and is therefore the first step to success. Nevertheless, designing many people faces big problems, seems tedious and time consuming. How can you do better?

Concept Create Practical Tip: Conception under Time Pressure Concept Create Practical Tip: Conception under time pressure

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Why one Concept Saves time

Overview

One of the problems that many people face when confronted with the task of "making concepts" is the amount of time spent developing a strategy in theory, step by step, seems painstaking and time-consuming. Most would rather start right now.

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What many ignore: A good concept takes you, especially in the team communication, a lot of work and thus saves in the execution much time and misunderstandings. It only has to be worked out accordingly.

Always these excuses

Overview

On the other hand, one often hears this excuse: "I have far too little time to develop and write a concept. It's a lot of time-consuming work, and I can barely handle it - along with all my other work tasks. Actually, I would need more time. "

Having no time is one of the common problems in business today. Somehow, there seems to be no time for any task at all; Everywhere the desks are bending in front of work and the schedule books before appointments ...

More time is also not a solution

Overview

"More time" is not a solution, unless you narrow down exactly how much more time is needed to develop your concept.

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Every work takes (almost) as much time as you plan ahead! Get rid of yourself internally from unnecessary haste by defining and scheduling a realistic time horizon for the development of your concept.

Optimistic and relaxed by the time pressure

Overview

A trick that takes away your inner pressure: Instead of thinking "Until Tuesday, the 31. In March, my concept is ready ", simply turn the tables:" When my concept is ready, we have Tuesday, the 31. March."

This sounds much more optimistic and relaxed, and it is also credible if one or another work step should last longer than planned.

Timing during design

Overview

The two most important times when developing a concept are either to use too much or too little time for the individual work steps.

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Anyone who concedes too much time for conception falls into the trap of perfectionism; those who spend too little time work "sloppily". Both are equally counterproductive. An overview that illustrates the differences:

The perfectionist wants to make everything 110% ig

Overview

The perfectionist strives for absolute completeness in the collection of all relevant information, even though their quantity is almost infinite today, given the ubiquitous information overload, and the work would never be finished with it, does not want to start until it has completely "all" information together.

He uses too much time to read and work through every single info, re-arranges all the information several times without having to go to a final order, lingers unnecessarily a lot of time with the final fine in the linguistic formulation of the concept or writes everything completely because he had too little thought about the structure of his material.

20% of the workload will bring 80% of the success

Overview

The dangers of perfectionism lie in the fact that they can be bogged down into secondary facts, overlooked the essence of things, or overlooked in the unessential - and last but not least, the lack of time: the concept is not finished in time, and if so, it is not optimal.

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The Pareto principle, which is also known as the 80: 20 rule: 20 percent of the workload already yield 80 percent of the success! Conversely, 80 percent of the time spent - precisely the part used for the perfection - only contribute to 20 percent of the success.

Tips against time loss

Overview

  • Therefore, concentrate on those 20 percent that will allow you to do most of the work, and minimize the amount of your work that perfects your work but will not significantly improve the end result.
  • Solve yourself from perfectionism by adopting exaggerated demands on the quality of your own work. It is enough that you do a good to very good job; the result does not have to be perfect.
  • If you develop a good concept with a reasonable amount of work, you save an enormous amount of time that you can invest more in other tasks.
  • Among other things, you can save time in concept development by distributing the work over several shoulders and delegating subtasks to others (colleagues, employees, etc.).

Beware of sloppiness

Overview

The downside of perfectionism is sloppiness - whether it is because of Aufschieberitis, real lack of time, or simply from surrender before the immense, immeasurably great work effort.

The dangers of sloppiness lie in an incomplete, worst-case, useless concept, which is diffuse or contradictory, leads to incorrect decisions, requires time-consuming improvements or finds the desired acceptance with the target group.

Typical errors in sloppy working

Overview

Who works superficially in the concept development,

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  • starts too late with the individual work steps,
  • collects too little information,
  • reads the information only partially and not thoroughly enough,
  • meets any rather than a reasoned selection from his information,
  • has difficulty in weighting the different facts and interprets wrongly or superficially,
  • comes to wrong conclusions or decisions,
  • formulated hastily its concept, so that it is not comprehensible to the reader,
  • formulated badly or unconvincingly and with many errors.

Good self-management helps with time

Overview

Good self-management preserves perfectionism and sloppiness in front of the two big time traps. Plan the work on your concept in your daily and weekly routine and reserve fixed times when you can not be reached by telephone and yours eMail-Close the program.

Do not let external influences interfere with you. Calculate significantly more time for preparation - for creative ideas, for information gathering, -structuring and -interpretation - than for the formulation of your concept.

Proper prior planning prevents poor performance

Overview

The good and thorough preparation of your concept content should take about 60 to 80 percent of your time, while the execution or formulation should only be about 20 to 40 percent.

Why? In most cases, the effort involved in the procurement and ordering of information is considerably reduced, but the effort for textual formulation is considerably overstepped.

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Good preparation instead of hectic reworking

Overview

One already believes to know all the essentials and begins to write the concept. In the meantime, one suddenly finds that important facts are still missing, without which the overall picture would be incomplete or unexplained contradictions would arise.

Now the researches begin, and information is collected again. The overall impression resulting from the new facts leaves everything already formulated, so that the text has to be rewritten - and so on.

Re-grinding shows an unsystematic style of work

Overview

Multiple "loops" between research, structuring and formulation or preparation and execution bear witness to an unsystematic work style and unnecessarily increase the time required.

The repetition of work processes can also be avoided under time pressure by careful research, structuring and weighting of the required information before the start of the writing phase.

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