Communication in TV duels for election: analysis using the example of Merkel vs.. Schulz


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TV duels before elections are popular and seen on many channels. The format has long been outdated. An example of little inspiring communication was the TV duel of Angela Merkel vs. Martin Schulz before the general election 2017. An analysis.


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A little clearer picture

Overview

Not long await the political analyzes, which already flicker directly after the screen. The opinion polls give a slightly clearer picture.

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A copy of the Rededuells itself. Also in the newspapers is often read "Schulz was better than expected, the gap remains". Hand on the heart: Such a verdict could have confidently formulated before.

Very democratic

Overview

Basically, it was a fair deal. Prepared questions were asked, attentively listened to, sometimes even right or mistakes admitted. The mutual Respect was present - between the candidates but also by the moderators.

The viewer feels that one basically knows and values ​​each other. In retrospect, many complain about the lack of sharpness or conflict resolution. A newspaper even wrote of "cozy atmosphere".

Quite a "round conversation"

Overview

However, as a communication specialist I like "round discussions". Also, as the Urdemocrat, who is called to at least one election each year and ten ballots coming from a country that submits almost every permit for an aerial cableway to a community assembly, the style of the political debate appeals.

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It is not a show, but part of the decision-making process and living together. Both need no gladiators, but responsible citizens and politicians. In the course of the 1,5 lessons, I also noticed points communicatively that give me something to think about.

Lack of passion

Overview

Not only that in around 2 / 3 talk time was talked about in the past tense, also in the remaining third it usually stayed in public places. Well-sounding, beautiful meant, but little concrete, because it was not said, what ultimately the person really does. Far more dramatic was the lack of passion.

It remains what was observed throughout the election campaign: In my perception, there are two technocrats who describe what was or is and what "one" would have to change. But everything is very flat. An "up-or-down" in the voice, a real enthusiastic facial expressions? Both were as good as not heard and seen.

Lack of presence

Overview

That does not even have anything to do with an open exchange. But the own vision of a modern Germany should really make the heart break out?

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Anyone who is animated with a goal shows more voice, more modulation, larger gestures, the eyes shine more, he or she is simply more present. No, not rehearsed, but one lets the inner fire the window and so also other parts. That's it!

Always fair and correct

Overview

Almost hilarious the form of the "discussion". Once introduced at Nixon's election campaign, the viewer here experiences a pure form of prepared consumption. Four moderators take turns asking questions - the opponents respond in a timely manner.

This is fair, correct and can be so synonymous. But modern media is different today. The communication is (again) more dialog-oriented. Facebook is blogged, newspaper articles are annotated online, Twitter statements are further explained, justified and changed.

Too little involvement as a democratic good

Overview

All this shows that people today no longer simply "just sit there" and want to be sprinkled.

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At least in the second part of such a TV duel would have used somehow, one wants to show that "Communication and participation" in democracy is basically the most important.


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