Content is not equal to content
The social media manager is responsible for the content and use of the different company sites: Whether at Facebook, the blog or Google Plus, the social media manager is the company's first contact. For the first impression to be successful, it is important to offer content that appeals to the target group.
Social media is nothing more than a digital business card and needs the information Company appropriate contents: Whether it is about a presentation of the employees or a raffle or facts about the company is not crucial. It is important that the company's communication strategy also applies there.
Further training is different and occupations are the same
Anyone who now thinks that a further education qualifies him or herself to deal with these complex fields of activity, is said to be the most knowledge gained from practical activity. In this respect, it does not help to show a certificate, which shows a degree as Social Media Manager.
Whether references can solve this problem can also be questioned: In the core, only the work on a project can not be read by a reference, but the content competence for certain areas of activity can be read.
Social media deserves respect
Anyone who thinks about whether social media can really do anybody and whether this is a simple job has to admit to themselves that one thing should be clear on the basis of the tasks and fields of activity outlined: Everyone can not do that. It takes a lot of experience and tact to manage a social media channel wisely and seemingly easy.
At the core, you ultimately grow in practice and your own mistakes. In this respect, you should start your own project as a part of the training: this may not have to be an own company appearance, but a loving hobby or interest. The advantage of this is that one always speaks of the same perspective - and who says that this does not even lead to a job?
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