Felix Holzapfel is bestselling author and company founder.
Felix Holzapfel and his brother Klaus founded conceptbakery in 2002, which specializes in the development of alternative marketing strategies for companies in Germany and the USA. He has made a name for himself as a bestselling author and co-author of several books and is a sought-after speaker on unconventional, digital and cross-media marketing. Together with Klaus Holzapfel, Sarah Petifourt and Patrick Dörfler, he wrote the book “Digitale Marketing Evolution. Classic advertising dies ”.