Felix Holzapfel is bestselling author and company founder.
Felix Holzapfel and his brother Klaus founded conceptbakery in 2002, which specializes in developing alternative marketing strategies for companies in Germany and the United States. He has made a name for himself as a bestselling author and co-author of several books and is a sought-after speaker for unconventional, digital and cross-media marketing. Together with Klaus Holzapfel, Sarah Petifourt and Patrick Dörfler, he has the book “Digital Marketing Evolution. Whoever advertises classically dies ”.