Sereina Schmidt

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Author

Sereina Schmidt Sereina SchmidtSereina Schmidt is an entrepreneur, consultant, sparring partner and speaker.

Sereina Schmidt, MSc. com, graduated in communication science in Lugano. She worked as a communications officer in the Federal Department of Economic Affairs (FDEA) (Federal Councilor Doris Leuthard) or as a crisis communicator for a major corporation. At the same time, she continued her education in change management and organizational development at the University of Applied Sciences and Arts Northwestern Switzerland. With the acquisition of the family business, a communications agency, she decided to become an entrepreneur herself.

Latest posts


Success & Management {HR magazine}

Attitude and Backbone for Business Executives: 3 X 3 Tips for Better Reputation

Attitude and backbone are by no means just healthcare terms. They also play an important role in the business world. For only those who show an attitude and are straightforward in their own way can build up a positive and strong reputation. Read more


Success & Management {HR magazine}

Companies must be credible: profit through good reputation

Credibility is one of the most important foundations for lasting business success. And steady drops hollow the stone. If confidence in a company is shaken, losses are inevitable. It is therefore worthwhile to pay attention to a good reputation. Read more


Success & Management {HR magazine}

Reputation of CEOs and executives as a customer magnet: 7 boosts sales losses

Reputation is a task that can never be placed on Acta. The strategy of working through a list point by point would be too simplistic. Reputation requires continuity. Only in this way can it prevent loss of sales, for example. 7 Impulse for thinking about your own reputation. Read more

Contribution also in eCourses & books:

Success & Management {HR magazine}

Reputation of CEOs and Executives as a Customer Magnet: 7 Reasons for a Brandig Strategy

The image of a company and the reputation of the entrepreneur or CEO are closely linked and important for customer loyalty. As a strategy factor, the reputation of the personality, targeted, can play an important role. Read more

Contribution also in eCourses & books:

Success & Management {HR magazine}

Reputation of CEOs and Executives as a Customer Magnet: 7 Tips for Leadership Brands

A CEO, managing director, director or company manager is now under permanent surveillance. In no time, every "unfortunate" statement reaches all the media. If the reputation of a leader suffers, the whole company quickly suffers as well. Read more

Contribution also in eCourses & books: