-
Crisis management for managers: Communicate transparently - 7 tips
After a crisis, companies face immense economic problems - and that is where (internal and external) communication comes into play. The goal must be to be "ready" again after the crisis and to have the goodwill of the employees. Why a crisis surprises us As a rule, nobody expected and hardly anyone would have expected a crisis Read more
-
Crisis Management & Communication: Using Rhetoric and the Power of the Word - 3 X 7 Tips
There is a fine line between success and failure in a crisis. Communication in the team and with customers is a must, but it is always important to strike the right note. It's all about emotions. Communication is important - especially in times of crisis Unfortunately, many companies "forget" in surprising and unfamiliar crisis situations such as Read more
-
Attitude and Backbone for Business Executives: 3 X 3 Tips for Better Reputation
Attitude and backbone are by no means just terms from the healthcare sector. They also have an important function in the business world. Because only those who show attitude and are straightforward in their nature can build a positive and strong reputation. Preventing reputational osteoporosis Reputation has a lot to do with having a backbone. But if you look at yourself in business Read more
-
Companies must be credible: profit through good reputation
Credibility is one of the most important foundations for long-term success in business. And constant dripping wears away the stone. If confidence in a company is shaken, losses are inevitable. So it pays to pay attention to a good reputation. Careless handling endangers the reputation Once the reputation has been ruined, life is completely unabashed - this one is not Read more
-
Executives as customer magnets: 7 impulses against loss of sales
Reputation is a task that can never be sidelined. The strategy of working through a list point by point would be too simple for that. Reputation requires continuity. This is the only way to prevent losses in sales, for example. 7 impulses to think about your own reputation. Secure trust with a CEO reputation Corporate PR pursues the goal of building trust in all of its activities: Read more
-
With the CEO reputation for the Brandig strategy: 7 tips on how to inspire customers
The image of a company and the reputation of the entrepreneur or the CEO are closely linked and important for customer loyalty. When used in a targeted manner, the reputation of the personality can play an important role as a strategy factor. Branding Strategy - Optimization Is Necessary Companies put a lot of thought into it. Thoughts on how to present your own products or services even better Read more
-
Reputation of CEOs and Executives as a Customer Magnet: 7 Tips for Leadership Brands
A CEO, managing director, director or company manager is under constant observation today. In no time at all, every “unfortunate” statement reaches all of the media. If the reputation of a leader suffers, that of the whole company quickly suffers as well. The CEO - face of the company The strong personalization of companies is the phenomenon of our time. You want to know who is behind a company. Read more
Here writes: Sereina Schmidt
We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .
Sereina Schmidt is an entrepreneur, consultant, sparring partner and speaker.Sereina Schmidt, MSc. com, did her Masters in Communication Science in Lugano. Among other things, she worked as a communications officer in the Federal Department of Economics (Federal Councilor Doris Leuthard) or as a crisis communicator for a large company. At the same time, she received further training on the subject of change management and organizational development at the Northwestern Switzerland University of Applied Sciences. When she took over the family business, a communications agency, she decided to become an entrepreneur herself in 2012.
