Sereina Schmidt

Work better, information as desired! We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR –® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships, for example, and belongs one of the top 10 female German bloggers, referenced in ARD, ZEIT, WELT, Wikipedia .

Here 500 also writes internationally renowned experts (→ Overview) - Executives, Professoren, journalists, consultants (→ become an author), They are also always found on the most important bestseller lists and put with their texts measurable Topics in media and social discourse. Edited by → Simone Janson, Author photos were provided according to Author agreement.


Sereina Schmidt Best of HR –®Sereina Schmidt is an entrepreneur, consultant, sparring partner and speaker.

Sereina Schmidt, MSc. com, graduated in communication science in Lugano. She worked as a communications officer in the Federal Department of Economic Affairs (FDEA) (Federal Councilor Doris Leuthard) or as a crisis communicator for a major corporation. At the same time, she continued her education in change management and organizational development at the University of Applied Sciences and Arts Northwestern Switzerland. With the acquisition of the family business, a communications agency, she decided to become an entrepreneur herself.

Latest posts

Success & Management {HR magazine}

Crisis management for managers: Communicate transparently - 7 tips

After a crisis, companies face immense economic problems - and that is where (internal and external) communication comes into play. The goal must be ... Read more

Success & Management {HR magazine}

Crisis Management & Communication: Using Rhetoric and the Power of the Word - 3 X 7 Tips

There is a fine line between success and failure in a crisis. Communication in the team and with customers is a must, but it is always ... Read more

Success & Management {HR magazine}

Attitude and Backbone for Business Executives: 3 X 3 Tips for Better Reputation

Attitude and backbone are by no means just terms from the health sector. They also have an important role to play in the business world. Because only who ... Read more

Success & Management {HR magazine}

Companies must be credible: profit through good reputation

Credibility is one of the most important foundations for long-term success in business. And constant dripping wears away the stone. Will trust in a ... Read more

Success & Management {HR magazine}

Reputation of CEOs and executives as a customer magnet: 7 boosts sales losses

Reputation is a task that can never be sidelined. The strategy of working through a list point by point would be too simple for that. ... Read more

Success & Management {HR magazine}

Reputation of CEOs and Executives as a Customer Magnet: 7 Reasons for a Brandig Strategy

The image of a company and the reputation of the entrepreneur or the CEO are closely linked and important for customer loyalty. As a strategy factor ... Read more

Success & Management {HR magazine}

Reputation of CEOs and Executives as a Customer Magnet: 7 Tips for Leadership Brands

A CEO, managing director, director or company manager is now under constant observation. In no time at all, every “unfortunate” statement reaches all media. Does the reputation of one ... Read more

Contribution also in eCourses & books: