Here writes: Reiner Neumann

pure-neumannReiner Neumann is a qualified psychologist, trainer, coach and book author. Reiner Neumann has been a trainer, consultant, coach and book author for many years and has more than ten years of experience in management at home and abroad. His customers include international corporations, medium-sized and smaller companies and institutions. Numerous book publications, including “The Perfect Appearance”, “The Power Code” and “Sovereign Acting”. Academic stations after graduating as a qualified psychologist were the Max Planck Institute for Human Development and the Ruhr University, teaching assignments at universities and business schools. He lives in Rotenburg.

  • Success through sympathy and closeness: the magic of emotions

    Emotions and our subconscious have a decisive influence on how we perceive other people and how we behave towards them. Those who are resourceful use this skillfully for themselves. How do successful salespeople go about it? People who touch us emotionally can, through their behavior, reinforce existing positive or negative feelings in us or even provoke them in the first place. if Read more


  • The power of sympathy and empathy: Similarity creates closeness

    We find people who are similar to us more likeable. And likeable people can convince us better. A simple truth - what does brain research say about it? The perfect match? The web is full of great people who are looking for other equally attractive, successful like-minded people who, like them, want to find the perfect partner for life. Maybe it is a Read more


  • Convincing communication: Understanding as a competitive advantage

    Far too often we talk past each other in everyday life, especially at work. Understanding can be a real competitive advantage. Tips on how to communicate more clearly. Mainly foreign words? Diuretics 'or' deferoxamine ',' service water extraction wells 'or' Isokorb 'with a height offset without a downstand', 'reactance' or 'significance' - do you know and understand these words? If not, don't worry. Our world is Read more


  • Authentic makes you likable? At home with the Karstadt boss

    Perceived closeness can be increased through - of course, specifically controlled - insights into private life. Because we love the real, authentic types. Managers have also recognized this. The person behind the mask Not only show stars, but also managers are now revealing a lot about their private lives to the public. Private stories let the person peek out from behind the mask, Read more


  • Correctly convince with sympathy: Good friend celebrity factor

    Celebrities also live from the factor of closeness without wanting to get so close or too close to their admirers. However, press reports, TV shows, the Internet and more ensure that we know all about them. With celebrities in the living room We feel close to celebrities. They place media in our living room almost every day. Sports and show stars let them Read more


  • Sympathy as a means of manipulation: how others exploit the longing for closeness

    People seek closeness to others, they want to be part of a functioning relationship. This social desire also makes us susceptible to manipulation of any kind. Part of a functioning relationship Inborn reflexes, even in babies, lead them to prefer to focus on other people. The babies turn their heads when they hear a human voice Read more


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