Nelly Kostadinova. Founder of Lingua-World, consultant and speaker. Nelly Kostadinova is originally from Bulgaria. Her career began there as a journalist. After the fall of the Wall in 1990, she left her old life behind and built a new life for herself in Cologne. Seven years later she founded the translation and interpreting service Lingua-World. She quickly formed the small agency into an international company. Today, Lingua-World has around 10.000 translators and a total of 19 branches in Germany, Great Britain, South Africa and Rwanda. With her localization service Lingua-for-growth, Nelly Kostadinova has been advising companies on successfully integrating their websites and presences on the global market since 2015. Kostadinova is economic ambassador for the city of Cologne and has set herself the goal of building bridges with her services - with language. The African continent is particularly close to her heart. It is expanding into developing countries in order to get involved locally and to train local specialists with its knowledge.
Outstanding images are essential in marketing. But intercultural competence is also required. But what is considered positive in Western cultures can, in the worst case scenario, trigger scandals elsewhere. 3 X 3 tips on depictions of animals, gestures and pictures of women. Marketing: The Woman's Image Well-Shaped Curves. Blond, long hair. Irritant laundry. The lady smiles mischievously and stops Read more
More and more corporations and medium-sized companies are setting up branches in developing countries. What are the challenges and what is the best way to prepare for expansion? An assessment and basic tips. Characteristics of starting a business in developing countries Poor food supply for the population. The result is malnutrition and hunger. Inadequate health care. Hardly any educational opportunities and a high rate of illiteracy. Read more
Running a company successfully. Even if you are not there yourself. I am convinced that it will work. What are the challenges and how do you keep track of numerous locations? A field report and basic tips. Leadership over long distances There are many reasons that can force a managing director to be physically absent from his own company. Read more
Colors can achieve a lot in their effect on our psyche. They touch our senses, trigger certain emotions and influence our decisions. If companies use them correctly, they strengthen brands and control buying impulses. But be careful: colors do not have the same meaning in all countries. 4 tips. Colors have different connotations internationally. Do you plan on using Read more
Better safe than sorry - hardly anywhere else is this wisdom as valid as it is on the international business floor. Anyone who works globally has to think globally and understand cultural idiosyncrasies. 7 tips. Internationally successful through tolerance In general, those who want to be internationally successful have to rethink their own ideas. Thinking globally often means having personal wishes and being Read more
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