Lothar Lay is Sales Manager, Sales and Management Consultant.
The business economist (VWA) systemic coach is considered a leading expert on the subject of price discussions and negotiation. Previously, he spent more than twenty years selling national and international corporations in the consumer, capital goods and services sectors. He has advised and trained AEG, John Deer and the VDI, among others. 2013 received the 5 star speaker award "Best Performer Trainer".