Lothar Lay

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Lothar Lay Lothar Lay PortraitLothar Lay is Sales Manager, Sales and Management Consultant.

The business economist (VWA) systemic coach is considered a leading expert on the subject of price talks and negotiation. Before that, he worked for over twenty years in sales at national and international corporations in the areas of consumer, capital goods and services. He has advised and trained AEG, John Deer and VDI, among others. In 2013 he received the 5 star speaker award “Best Performer Trainer”.



Latest posts

Success & Management {HR magazine}

Convince customers with communication: quote prices professionally

Again and again in negotiation situations this “fatal” question about the price comes up within a few seconds before the seller even has a chance to be ... Read more

Success & Management {HR magazine}

Learn the quick wittedness of the salesperson: “That is too expensive” - and now?

Sellers who hear that the price is too high often despair. Now they have come this far and are facing this final hurdle. But… Read more

Success & Management {HR magazine}

Negotiate prices successfully: Don't be afraid to negotiate

Even the most savvy sellers are afraid of major price negotiations. Naked fear. And rightly so. Because there are good tips. Read more