Here writes: Lothar Lay

Lothar Lay portraitLothar Lay is a sales trainer, sales and management consultant. The business economist (VWA) systemic coach is considered a leading expert on the subject of price talks and negotiation. Before that, he worked for over twenty years in sales at national and international corporations in the areas of consumer, capital goods and services. He has advised and trained AEG, John Deer and the VDI, among others. In 2013 he received the 5 star speaker award “Best Performer Trainer”. More information at

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