Lothar Lay is Sales Manager, Sales and Management Consultant.
The business economist (VWA) systemic coach is considered a leading expert on price discussions and negotiation. He previously worked in sales for national and international corporations in the consumer goods, capital goods and services sectors for over twenty years. He has advised and trained AEG, John Deer and the VDI. In 2013 he received the 5 star speaker award “Best Performer Trainer”.