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{Study} Technology in the workplace of generations X, Y & Z: Virtual Reality is very popular
What significance do technological innovations have for generations X, Y and Z? Which of them would you like to use in the workplace? In other words: What do younger and older generations expect from their employers in terms of technology in the future? Technology changes the world of work Technological innovations are constantly changing the world of work. Finding out what that means for current and future employees was one of the [...] Read more
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{Study} Branding for high potentials: take GenY's concerns seriously!
How optimistic they are about the future is one of the biggest differences between generations X, Y, and Z. The reasons for job concerns vary from generation to generation. But some fears are common to all age groups. About the study In order to get to the bottom of the differences and similarities between generations X, Y and Z, [...] Read more
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{Study} Global Workforce Happiness Index: Where are young professionals happiest?
Where are young professionals particularly happy? The employer branding consultancy Universum investigated this question. The results summarized in the Global Workforce Happiness Index offer a global benchmark for the satisfaction and willingness of young professionals to change. Employees are happiest in Denmark The happiest young professionals live in Denmark, Norway and Costa Rica. The Western European countries [...] Read more
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{Study} Feedback & flexibility desired: The most attractive employers for young professionals
The automotive industry remains in demand, but other employers are also making a name for themselves. And: Most young employees are satisfied with their job, but still want to change. The Universum Young Professional Survey 2016 shows why. Bosch - and other success stories The automotive industry remains the Germans' favorite employer - this year's rankings prove once more. [...] Read more
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{Study} The most popular employers internationally: Google & the automotive industry top
The evaluation of the national surveys among students from twelve national economies shows: Google is still the most attractive employer. The automobile manufacturers remain attractive worldwide. The financial sector is becoming less attractive. Google tops the list for the eighth time The annual World's Most Attractive Employer Ranking by Universum (WMAE) shows that Google is still the world's most attractive employer. This applies to both [...] Read more
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{Study} Audi & BMW top, more salary & work-life balance: that's what students expect from employers
The automobile manufacturers are asserting themselves as attractive employers. And: the pay gap between women and men already exists before they start their career. These are two key results of Universum's 2016 Student Survey. No crash at Volkswagen The current events seem to affect neither the automotive industry in general nor Volkswagen in particular: Students of economics and engineering [...] Read more
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{Study} Align employer branding to Generation Z: Vocational training instead of university studies?
Der Startschuss für den Wettbewerb um die „Generation Z“ ist längst gefallen. Bezeichnet werden damit die zwischen 1996 und 2000 Geborenen. Wie tickt diese Generation Z, die bereits in den Startlöchern für den Arbeitsmarkt steht? Es muss nicht unbedingt die Hochschule sein: Drei Viertel sind offen für eine Berufsausbildung Im Moment gehen sie noch zur […] Read more
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{Study} The most attractive employers of young workers: What makes young professionals tick?
Once a year, Universum publishes new rankings with the most attractive young professionals employers. In addition to the placements, it also provides information on what young employees expect from companies. BMW in pole position Germany's young professionals have chosen the most attractive employers. This time there is a clear winner: his name is BMW. Regardless of whether the young professionals are economic or [...] Read more
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{Study} University rankings & their practical relevance for students: Which universities provide the best training?
University rankings are controversial. Critics point to methodological deficiencies and consider general statements from external parties to be unsuitable for choosing a university. Nevertheless, they are useful - especially when looking for a job. Practical relevance - the opinion of future employers University rankings are a useful source of information for high school graduates, students, universities and of course also for employers. However, it is important that [...] Read more
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{Study} The most attractive employers in the world: goals & values wanted
Which companies in the world succeed best in getting students in business-related fields enthusiastic about themselves? What is important to the students when choosing their first employer? The current “World's Most Attractive Employers Ranking” from Universum answers these questions. The ranking is based on surveys in the twelve largest economies in the world. A total of over 240.000 students took part. [...] Read more
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{Study} What Gen Y wants: Bye home office!
When Yahoo boss Marissa Mayer announced the abolition of the home office for around 2013 employees at the beginning of 11.500 on the grounds that speed and quality suffer when working from home, the outcry was initially great. Now a study shows: Generation Y doesn't care that much! Farewell to the home office? For years this was true [...] Read more
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{Study} This is what professionals without a university degree want: job security from the employer
Even on DAX boards there are managers without a university degree. Because despite academization, skilled workers who do not come from university are an attractive target group for employers. Our study shows what they expect from companies. And that is first and foremost: job security! Skilled workers without a university degree? The academization of our working world is advancing: Where previously vocational training was often enough, [...] Read more
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{Study} Universum employer ranking 2014: The most attractive employers
Of course, companies also want to know: Which of them managed to win the favor of young professionals in the rankings? Our universe ranking offers important answers. Every second person wants to change jobs Compared to the previous year, the willingness of young professionals to change jobs has decreased somewhat. In the current survey, around half of the young professionals [...] Read more
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{Study} Universum employer ranking 2014: What do young professionals want?
What expectations do young professionals have of companies and what career goals do they pursue in the long term? Which companies are at the top of the rankings? Our Universum ranking offers important answers that are now permanently available among the top 10 employers. Who was interviewed? For the study, Universum asked more than 5000 young professionals with an academic background in Germany to search for their "ideal employers", [...] Read more
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{Study} The Millennials - Understanding of Leadership & Job Concepts: A Misunderstood Generation
For Millennials, the population cohort born between 1984 and 1996, work-life balance is more important than money and status. They prefer not to have a job than a job they hate. Nevertheless, they are ambitious and believe in being able to shape their own careers. Millennials want to lead and are looking for a challenge Even if a [...] Read more
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{Study} The top international employers: work-life balance & job security
There is a lot of discussion about Generation Y, so it is hardly surprising that a balanced work-life balance and job security are among the most important career goals worldwide. Where would students like to work most? A recent survey shows which companies rank first worldwide. The surprising result: German companies are not doing that badly. To the study The current "World's [...] Read more
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{Study} Companies have to invest in employer branding: Are we running out of managers?
More and more students want to work in the public sector, less and less in the private sector. Are companies gradually running out of executives? One third rejects the private sector In the Universum Student Survey 2014 of more than 30.000 students in Germany, 15 percent of those surveyed said that they would prefer to have their first job in the public sector [...] Read more
Here writes: Stefan Lake
We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .
From February 2011 to March 2017, Stefan Lake was Country Manager Germany of the employer branding consultancy Universum. Stefan Lake studied business administration with a focus on marketing at the University of Bremen. He has particular expertise in the development of authentic and sustainable employer positioning as well as in quantitative and qualitative market research, brand consulting, brand development and communication consulting.
