Sally Hogshead is a writer and entrepreneur.
Hogshead attended Duke University and worked in various agencies before founding her own agency in 1998. Her internationally recognized book “Fascinate: Your 7 Triggers to Persuasion and Captivation” has been translated into over twelve languages. The science of fascination is based on Hogshead's decades of research with an initial 250.000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand members of top management. She is widely featured in the national media, including Show Today on NBC and the New York Times. Hogshead was inducted into the National Speakers Association's Speaker Hall of Fame in 2012.