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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .

Here 300 also writes internationally renowned experts (→ Overview) - Executives, Professoren, journalists, consultants (→ become an author), They are also always found on the most important bestseller lists and put with their texts measurable Topics in media and social discourse. Edited by → Simone Janson.



Best of HR Berufebilder
Katharina Antonia Heder 16.06.2015 247 33 40 4 Minutes Podcasts
Education & Training (HR magazine)

Social Media Manager: More than cat pictures

The Federal Association for Community Management (BVCM) recently introduced a job profile for social media managers. In her accompanying text, Vivian Plein, 2. Chairman of the BVCM, a plea for the first systematic design of the social media manager profile. What companies should know about this and how to classify this advance, I have summarized below in a replica. Read more
Katharina Antonia Heder 16.06.2015 247 33 40 4 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 06.05.2015 509 6 30 5 Minutes Podcasts
Inspiration & Marketing (HR magazine)

How does Generation Y between dream job and private life tick: 3 tips for the balancing act

The Generation Y is on everyone's lips. But as their relatives really tick, they probably know best themselves. Our author dares to take stock, give tips for the difficult balancing act between self-realization and private life - and asks if it really has to be. Read more
Katharina Antonia Heder 06.05.2015 509 6 30 5 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 08.04.2015 215 0 16 3 Minutes Podcasts
Career & Curriculum (HR magazine)

Why is the social media manager not dead? The social media manager lives long

Anyone who wants to assess the current tendencies of companies to the job profile of the social media manager, finds it difficult to bring different developments on a common denominator. On the one hand, more and more digital specialists are being trained for even the smallest tasks. On the other hand, many well-known names flow into companies and permanent jobs. So where does the way of the many social media managers go? Read more
Katharina Antonia Heder 08.04.2015 215 0 16 3 Minutes Podcasts




Best of HR Berufebilder
Katharina Antonia Heder 22.04.2014 366 9 25 2 Minutes Podcasts
Career & Curriculum (HR magazine)

Social Media Managerin without Facebook reloaded: What happened after my outing

About a year ago, at the request of Simone Janson, a post on CAREER PICTURES published why I did not use Facebook. Then my life changed, because a large amount of people felt this as a provocation on my part. Was that it? What has changed and why would I do it again? Read more
Katharina Antonia Heder 22.04.2014 366 9 25 2 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 11.04.2014 634 7 11 2 Minutes Podcasts
Success & Management (HR magazine)

When Beautiful People Become Ugly: 3 Tips for Dealing with Envy

In a social network moves a person who constantly attracts attention through disputes with third parties. At first, this is not perceived as the person appears very friendly. At some point, this person uses their professional status and in the end you feel in a situation that you no longer understand. Read more
Katharina Antonia Heder 11.04.2014 634 7 11 2 Minutes Podcasts


Best of HR Berufebilder
Katharina Antonia Heder 17.03.2014 119 1 5 2 Minutes Podcasts
Success & Management (HR magazine)

The Social Media Understanding of Companies: Advertising Copywriters as Social Media Managers?

Just last week I wrote here about the current discussion about the Buzzword Content Marketing. And not so long ago we discussed why social media managers are not PR people. But if the self-understanding of companies to see content as a marketing measure is really good, here's more. Read more
Katharina Antonia Heder 17.03.2014 119 1 5 2 Minutes Podcasts


Best of HR Berufebilder
Katharina Antonia Heder 05.03.2014 85 4 13 2 Minutes Podcasts
Education & Training (HR magazine)

Social media training ended and now Expert: Steps to Proper Positioning

The competition is strong and closely contested - which is why the comparison to the nail design is not even brought so far ago. The fact is, the one who successfully brings to the profession who brings ideas and creativity as an adjunct to the experience gained. Read more
Katharina Antonia Heder 05.03.2014 85 4 13 2 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 04.03.2014 75 1 17 2 Minutes Podcasts
Education & Training (HR magazine)

Social media education ended and now expert: the way to social media career

Almost every day, a new training as a social media manager seems to be emerging: Whether IHK, private carriers or self-proclaimed experts - nobody wants to miss the moment to position their offer accordingly. The focus is less on the question of what will become of all the graduates. Read more
Katharina Antonia Heder 04.03.2014 75 1 17 2 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 18.02.2014 107 0 19 2 Minutes Podcasts
About Us

3 Workshops for Social Media Week in Hamburg: Social Media Manager, Branding and Sport

From the 17.-21. February 2014 will again host the Social Media Week in Hamburg. There is also an issue on the way Best of HR – Berufebilder.de® The topic of social media managers has often been the topic of much discussion. Even though all three workshops are already fully booked, it's worth coming over anyway. Read more
Katharina Antonia Heder 18.02.2014 107 0 19 2 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 28.01.2014 99 4 27 2 Minutes Podcasts
Career & Curriculum (HR magazine)

Social Media Manager - the standardization of a profession: The biggest challenge in online marketing?

We have been discussing the job profile of the social media manager for weeks. Why? Because, as the discussion clearly shows, his area of ​​responsibility remains spongy. Standardizing this job profile may even be one of the biggest challenges in online marketing. Read more
Katharina Antonia Heder 28.01.2014 99 4 27 2 Minutes Podcasts



Best of HR Berufebilder
Katharina Antonia Heder 09.01.2014 57 5 10 4 Minutes Podcasts
Education & Training (Opinion)

Master online communication from the perspective of two students: This is how Internet studies

What expectations do students have of the new study program online communication at the Anhalt University of Applied Sciences? Master student Sebastian Jäkel (26) and master student Markus Köckert (25) take stock of the expectations and contents of their studies. Read more
Katharina Antonia Heder 09.01.2014 57 5 10 4 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 04.12.2013 73 8 13 2 Minutes Podcasts
Education & Training (HR magazine)

Training as a Social Media Manager: 3 Questions that everyone should ask themselves

Many questions and ideas about social media are circulating on the social web. However, the focus is usually on the question of the right training. We have been up recently Best of HR – Berufebilder.de® yes violently discussed. Rarely have not I read discussions so far, which also take into account everyday life. That's why there are three practical questions that ... Read more
Katharina Antonia Heder 04.12.2013 73 8 13 2 Minutes Podcasts




Best of HR Berufebilder
Katharina Antonia Heder 05.11.2013 765 12 31 2 Minutes Podcasts
Education & Training (HR magazine)

Social Media Manager: Social Media can be everyone !?

Anyone can use social media - right? Having become aware of some recent discussions on this topic, I will take a closer look at the job profile of the social media manager here. Is it really "only" about using social networks or is there something more behind the name of the social media manager? Read more
Katharina Antonia Heder 05.11.2013 765 12 31 2 Minutes Podcasts


Best of HR Berufebilder
Katharina Antonia Heder 10.10.2013 47 8 21 2 Minutes Podcasts
Digital & New Work (HR magazine)

The digital company: curse or blessing?

Lately, there are many companies that want to be active beyond social media in the sense of social networks: they have recognized the potential of these media and are trying to use the advantages strategically to increase the yield and to meet the changed market conditions become. At the same time, however, one must ask whether and to what extent this path really ... Read more
Katharina Antonia Heder 10.10.2013 47 8 21 2 Minutes Podcasts





Best of HR Berufebilder
Katharina Antonia Heder 27.05.2013 18 0 4 2 Minutes Podcasts
Education & Training (HR magazine)

The cross with social media practice: HS Anhalt implements a new master concept

Graduates generally have a wide range of expertise, but they have too little practical relevance. This is also the case in the social media sector. A new study program at Anhalt University of Applied Sciences aims to provide a remedy. What exactly is different? Read more
Katharina Antonia Heder 27.05.2013 18 0 4 2 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 08.05.2013 158 18 33 5 Minutes Podcasts
Inspiration & Marketing (HR magazine)

Why the social media industry needs to specialize: no one can do it all!

A lot of things have been said about the social media manager's question. The type and quality of the training was discussed as well as the question of the professionalism of some providers. So far, however, this discussion has always been reduced to a circumstance: the question of his education. Here, however, the tasks and activities will now be part of a possible specialization. Read more
Katharina Antonia Heder 08.05.2013 158 18 33 5 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 02.05.2013 13 2 7 4 Minutes Podcasts
Inspiration & Marketing (HR magazine)

News from the Shitstorm Front: The crisis of the crisis PR

Practice makes perfect - we've all learned that as children. We owe our skills to swimming, cycling or mathematical understanding. But how should you practice something that you have never experienced before, and above all, how do you really react properly in an emergency? Read more
Katharina Antonia Heder 02.05.2013 13 2 7 4 Minutes Podcasts


Best of HR Berufebilder
Katharina Antonia Heder 03.04.2013 23 1 4 3 Minutes Podcasts
Education & Training (HR magazine)

Practical tips for choosing a social media study: lots of money for what?

Currently, many institutes with a degree in the field of e-commerce or community management or social communication are also advertising: many terms and yet different things are hidden behind them. Identical is however all courses one thing: They cost a lot of money. Read more
Katharina Antonia Heder 03.04.2013 23 1 4 3 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 18.03.2013 20 0 22 4 Minutes Podcasts
Labor market analyzes (HR magazine)

A comment on Atenta's Facebook fanpage study: companies give potential

What possibilities do companies actually take to attract employees and how can employees of large companies effectively obtain information about vacancies beyond their own sphere of activity? This article takes a very critical perspective and sheds light on the implementation of these offers. Read more
Katharina Antonia Heder 18.03.2013 20 0 22 4 Minutes Podcasts


Best of HR Berufebilder
Katharina Antonia Heder 28.02.2013 34 7 28 2 Minutes Podcasts
Education & Training (HR magazine)

[Criticism] Cheap study for social media strategy: How much is the slogan "Facebook and Twitter study"?

Anyone who has ever dealt with the different degreeCourses in e-commerce will have taken note of the different characteristics of the individual offers. The University of Anhalt is currently advertising with the slogan "Facebook and Twitter study". What is behind it? Read more
Katharina Antonia Heder 28.02.2013 34 7 28 2 Minutes Podcasts

Best of HR Berufebilder
Katharina Antonia Heder 30.01.2013 466 11 19 4 Minutes Podcasts
Education & Training (HR magazine)

What Social Media Education Is Worth: Is Social Media the New Nageldesign?

Wherever you click, all offers for further training for working as a social media manager reach us everywhere. What is such a training actually worth? What should one pay attention to? What career opportunities do you really have after that? And will not there be as many social media graduates as nail designers soon? Read more
Katharina Antonia Heder 30.01.2013 466 11 19 4 Minutes Podcasts