Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at frauheder.de/
For companies today it is more than important to communicate correctly in difficult situations - but unfortunately many do not master these skills. Practice makes perfect. Shitstorm for Sale Practice makes perfect - we all learned that as children. We owe this sentence to skills such as swimming, cycling or mathematical understanding. As Read more
Everyone is talking about social networks. The chances of this innovative approach have also reached the boardroom. But disillusionment is slowly spreading here - and medium-sized businesses in particular are having a hard time. Innovative concepts are in demand What is needed are innovative concepts and in-depth knowledge. In medium-sized companies in particular, both seem to be missing: employers cut themselves into Read more
Social Media Manager - isn't that just posting cat pictures all day? No, because community management is serious business. An overview. Job description of a social media manager The Federal Association of Community Management (BVCM) eV recently presented a job profile for social media managers. Vivian Plein, Vice Chairwoman of the BVCM, formulates a text in her accompanying text Read more
Many people have problems getting relationships and (dream) jobs under one roof. Because the balancing act between self-realization and private life is not easy. And does it even have to be? Who are we and where are we going? For a few months now I've been grappling with the question of who she is, this generation to which I belong. Melancholy say I am Read more
New media need new applications? This rumor persists, especially in the creative sector. And it's not true. Much more depends on individual skills. 3 tips on how to pack them well: I learned one thing from my applications: Many companies are not designed for super creative and unusual applications. There are examples where creativity wins Read more
I am always amazed when people explain how social media works and forget the core of what they are doing. In fact, social networks, which can be seen as the core of technology-assisted exchange formats, are just a consequence of another circumstance. What really changes through social media Whoever tries to explain social media Read more
Envy is actually a nasty feeling. It affects everyone once, especially when one is lonely. At the beginning you don't even notice it, but then it has eaten into people and in the end you are completely eaten away by it. The envy: The undreamed-of calculation of the people For several months now I have been observing, awakened by one of my own Read more
There has been a media discussion about the buzzword content marketing for months. Buzzwords are terms that are used very often to describe things. Personally, I now often see such terms as part of a promise of performance. What is it actually about? We're all on Fac nowebook - which is why some think that we have arrived Read more
The competition is strong and closely fought - which is why the comparison to nail design is not that far-fetched. The fact is that those who start their profession successfully, who bring ideas and creativity as an addition to the experience they have made. An end can be a beginning - also for you who start your career successfully Read more
From the 17.-21. February 2014 will again host the Social Media Week in Hamburg. There is also an issue on the way Best of HR – Berufebilder.de® has often been hotly debated: the job description of social media managers. Even if all three workshops are already fully booked, it is still worth coming. Which workshops do I offer? In the past Read more
We have been discussing the job description of the social media manager for weeks. Why actually? Because, as the discussion clearly shows, his area of responsibility is still vague. The standardization of this job description is perhaps one of the greatest challenges in online marketing. Social media manager - what is really such a challenge about that? When someone recently added me Read more
The discussion about the status of social media - a discussion between arrival and a new beginning - testifies above all to one circumstance: lately everyone seems to be able to use this social media. Sometimes one wonders whether an online journalist or PR consultant also wants to be a social media manager. The expectations of the job description Actually it is Read more
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