Prof. Dr. Martin Grothe

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Professor Dr. Martin Grothe Martin GrotheProf. Dr. Martin Grothe is managing partner of complexium GmbH and is a feeprofessor at the Berlin University of the Arts.

He is a member of the board of the German Competitive Intelligence Forum dcif eV, a member of the Quality Employer Branding Queb eV, the dotBERLIN initiative, and a lecturer at the Institute for Competitive Intelligence ICI. Alma Mater is the WHU Scientific College.

In the year 2004 founded Prof. Dr. Grothe the complexium GmbH. With his team, he focuses on helping businesses better understand and reach their audiences and topics through analysis of public digital communications - such as in weblogs, forums, and social networks. The software tools developed for this purpose combine network analysis, computer linguistics and semantics. With this basis, numerous projects on marketing, communication and personnel marketing contexts for renowned companies have been successfully implemented.


Latest posts

Inspiration & Marketing {HR magazine}

Big data visions of the future and digital manipulation: Pandora's box

It is said that data is the sword of the 21st century. In any case, the handling of data and its evaluation in the ... Read more

Inspiration & Marketing {HR magazine}

How do you start a successful digital company? Do like Apple and Facebook

Steve Jobs and Steve Wozniak started Apple in a garage. Mark Zuckerberg programmed the first FacebookVersion in his dorm room. From the garage to ... Read more

Contribution also in eCourses & books: