Prof. Dr. Martin Grothe is managing partner of complexium GmbH and honorary professor at the University of Arts Berlin.
He is a member of the board of the German Competitive Intelligence Forum dcif eV, a member of the Quality Employer Branding Queb eV, the dotBERLIN initiative, and a lecturer at the Institute for Competitive Intelligence ICI. Alma Mater is the WHU Scientific College.
In the year 2004 founded Prof. Dr. Grothe the complexium GmbH. With his team, he focuses on helping businesses better understand and reach their audiences and topics through analysis of public digital communications - such as in weblogs, forums, and social networks. The software tools developed for this purpose combine network analysis, computer linguistics and semantics. With this basis, numerous projects on marketing, communication and personnel marketing contexts for renowned companies have been successfully implemented.