Here writes: Professor Dr. Patrick Geus

Prof. Dr. Patrick Geus is Vice Rector of the IUBH Campus Programs. He is also in charge of the marketing program for both the dual and the master’s program for distance learning at the IUBH. His research focuses on brand management and communication






  • Dual studies for SMEs: 10 tips for medium-sized companies [+ checklist]

    Large companies have been offering dual courses of study for a long time, and now more and more medium-sized and small companies are discovering the advantages for themselves. What should SMEs pay attention to if they want to employ dual students? Dual studies as a recruiting and retention instrument The demand for dual study programs is increasing - on the part of companies and among new students. 2013 have around Read more


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