Katharina Daniels worked as a journalist and PR consultant for, among others, Focus, manager magazin, ADAC and the German statutory accident insurance. The law graduate was a daily newspaper editor in print and online for 14 years. As a specialist journalist and PR consultant with a focus on corporate communication, she worked for Focus, manager magazin, ADAC and the German statutory accident insurance company, among others. She conceptualized congresses for the Federal Institute for Occupational Safety and Health and the German Society for Personnel Management and has published numerous books. Her work focuses on health management, medical and clinical communication, as well as personnel development, organizational and work psychology and in the field of reintegration and rehabilitation strategies for employee loyalty. She also looks after and designs websites and company blogs such as leadership-in-change.de.
Simone Janson says the brand Best of HR – Berufebilder.de® have brought her a lot of attention, but how does that succeed in this communication universe, in which the overabundance of “voices” condenses into a large sum? Who blogs, also wants to be heard. How can the young, lesbian woman with her personal blog achieve that her Read more
You can go wrong with corporate blogging. Because how does a blog reach its readers, who does it even want? What kind of attention does the blog want to generate? Here, the focus is first on the operator of the blog. And that's exactly where the crux of a corporate blog lies. Just a private diary? Originally they were blogs Read more
But what actually makes a good corporate blog? First of all: the blog is your own ship, sailing through the seas of virtual realities. In my blog, I'm the captain. On social media platforms, I'm the passenger, and in my blog, I'm the captain. The weblog was created from the word combination Read more
If you listen to the calls from the economy and politics, demographic change hovers over us like a sword of Damocles. Our society is getting older and older - and there is a lack of young people. Or is it just a matter of perspective? The young and wild at 40 or 50 What is old, what is young? In our Read more
First of all: the author Martin Gaedt manages the balancing act. “The Myth of Skilled Workers” is a non-fiction and specialist book with meticulously researched figures, data and facts. Nothing provable remains unassigned. At the same time, it reads almost as excitingly as a crime thriller in long stretches. In a number of passages, thanks to Gaedt's lively examples and his pictorial language, it is even extremely entertaining. and Read more
There is a lot of very interesting research on corporate cultures that describe how a company sees itself. Such self-conceptions are also reflected in companies as a whole, i.e. as the mood of all actors who work in this company, from the board of directors to the IT staff to the workers on the assembly line. Lack of authenticity as a threat to the company The network is demanding Read more
What influence does social media have on companies and the selection of applicants? The answers to these questions open up the perspective of a deeply elementary question: When are companies actually ready for this type of applicant search? And when does it even cause damage to the company? Does social media really suit us? “Modern times” was the name of the classic film by Read more
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