Horst Biallo is an entrepreneur and founder of the web portals biallo.de and geldsparen.de.
After completing his business studies and traineeship, Biallo started his own business with the daily newspaper "Die Welt". As a freelance author, he wrote for »WirtschaftsWoche«, »Stern« and »Welt am Sonntag«. He also made a name for himself as a non-fiction writer with "The Secret German World Champion" or the business bestseller "Die Doktormacher". For the first time, 1985 publishes the “Topic of the Week” on questions about money, credit and law in regional daily newspapers. The series developed from this is still printed weekly by a dozen German daily newspapers. He founded 1996 http://www.biallo.de and thus supplied other websites, for example by "Welt", "SZ" or "FAZ, one of Germany's most well-known newspapers," with independent articles. The success led 2003 to found the thematically broader partner site geldsparen.de, followed by 2009 biallo.at and 2015 the Portuguese biallo version comparar-juros.com.